It’s a problem anyone who has done any delivery work has faced. There’s a client who is having blocklist problems or ISP delivery problems and they won’t pay any attention to what you say. They insist that you talk to the blocklist or the ISP or hand over contacts directly so they can “dialog with” someone internally. They don’t like what they’re hearing...
In zombie email: part 1 I talked about how email addresses were tightly tied to internet access in the very early years of the internet. We didn’t have to worry about zombie email addresses because when an account was shut down, or ignored for a long time then mail would start bouncing and a sender could stop sending to that account. There were two major changes to email accounts in the...
Our tomcat, Grover, wants to go outside. He wants to go out the side door, so he’s been sitting in front of it, looking at me, then staring at the door. He’s been doing this for about half an hour, intermixed with occasional sad yowling. The back door is open, and he can get from outside the back door to outside the side door in a minute, tops. But he wants to go out the side door...
A spam filter looks at many things when it’s deciding whether or not to deliver a message to the recipients inbox, usually divided into two broad categories – the behaviour of the sender and the content of the message. When we talk about sender behaviour we’ll often dive headfirst into the technical details of how that’s monitored and tracked – history of mail from...
I have the #emailmarketing feed on twitter scrolling live across my screen while I’m working. It’s been an interesting experience as many of the people who tweet #emailmarketing aren’t part of my social network. Over the last week or so there’s been a lot of tweeting going on about Ben and Jerry’s GIVING UP EMAIL MARKETING!!! Only, come to find out, that’s not...
I did an interview with Direct Mag recently about what I recommend mailers do to monitor email deliverability.
Mailchimp published a case study looking at a customer moving from sending in house to using Mailchimp.
One of the more challenging things I do is work with companies who have poor reputations that they’re trying to repair. These companies have been getting by with poor practices for a while, but finally the daily delivery falls below their pain threshold and they decide they need to fix things. That’s when they call me in, usually asking me if I can go to the ISPs and tell the ISPs...
I’ve written frequently about personal contacts at ISPs and how the vast majority of delivery problems can be solved without picking up the “Bat Phone” and having someone at the ISP do something. Al touches on the same subject today, blogging about his recent experiences having to contact “Barry” multiple times for many different issues. Al resolves My goal going...
There is no such thing as a delivery emergency. They just do not happen. Delivery is fluid, delivery is changing, delivery is complex. But when delivery goes bad it is not an emergency. There is no need to call up an ISP person at home on a Saturday afternoon and ask them to remove the filters. (And, BTW, experience indicates if you do this that you may have future delivery issues at that ISP.)...
RSS - Posts