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Tag: Delivery Improvement

Naming Names

One of the things that regularly happens at email conferences is a bunch of representatives from various ISPs and sometimes deliverability companies get up on stage and entertain questions from the audience about how to get email to the inbox. I’ve sat in many of these sessions – on both sides of the stage. The […]

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The perfect email

More and more I’m moving away from consulting on technical setup issues as the solution to delivery problems. Delivery is not about the technical perfection of a message. Spammers get the technical right all the time. No, instead, delivery is about sending messages the user wants. While looking for something on the blog I found an […]

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June 2016: The Month in Email

We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).     Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many […]

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Spam is not a moral judgement

Mention an email is spam to some senders and watch them dance around trying to explain all the ways they aren’t spammers. At some point, calling an email spam seems to have gone from a statement of fact into some sort of moral judgement on the sender. But calling an email spam is not a […]

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Tech Talk Podcast

Last week I had the pleasure of sitting down and talking delivery and email with W. Jeffery Rice of Brickstreet software. He’s posted a review and the recordings at Brickstreet and the UR Business Network.

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Delivery is about helping you succeed

I was talking with another delivery person today who’s dealing with a customer struggling with some issues. As most of these discussions go, we get to the part where we have to tell the customer that what they’re doing looks problematic from the outside. And then the customer gets all upset and angry and starts […]

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Spamhaus answers questions

Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to […]

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Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies. How to Boost Email Marketing Response Rates This webinar, brought to you by ABM’s Audience Development Committee, will offer leading edge best practices for boosting e-mail response rates, as well as benchmark data […]

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Emails that make you smile

This summer’s non-work project for me has been training for a 5K run with Fleet Feet in Menlo Park. As part of the training programs we get weekly emails from the store on Monday. As I was reading through today’s email, I found myself smiling and happy. Lisa, who is one of the store owners […]

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Delivery and marketing part 2

A while ago I wrote some thoughts about the conflicting requirements of delivery and marketing. I posted something similar over on the Only Influencers list, too. My thoughts generated a very interesting discussion, one that helped me clarify some of my somewhat random thoughts from earlier. Marketing is about finding mindshare. One way you get […]

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  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


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