BLOG

Tag: Delivery Improvement

Looking forward

I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data […]

No Comments

Naming Names

One of the things that regularly happens at email conferences is a bunch of representatives from various ISPs and sometimes deliverability companies get up on stage and entertain questions from the audience about how to get email to the inbox. I’ve sat in many of these sessions – on both sides of the stage. The […]

1 Comment

The perfect email

More and more I’m moving away from consulting on technical setup issues as the solution to delivery problems. Delivery is not about the technical perfection of a message. Spammers get the technical right all the time. No, instead, delivery is about sending messages the user wants. While looking for something on the blog I found an […]

No Comments

June 2016: The Month in Email

We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).     Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many […]

No Comments

Spam is not a moral judgement

Mention an email is spam to some senders and watch them dance around trying to explain all the ways they aren’t spammers. At some point, calling an email spam seems to have gone from a statement of fact into some sort of moral judgement on the sender. But calling an email spam is not a […]

4 Comments

Tech Talk Podcast

Last week I had the pleasure of sitting down and talking delivery and email with W. Jeffery Rice of Brickstreet software. He’s posted a review and the recordings at Brickstreet and the UR Business Network.

1 Comment

Delivery is about helping you succeed

I was talking with another delivery person today who’s dealing with a customer struggling with some issues. As most of these discussions go, we get to the part where we have to tell the customer that what they’re doing looks problematic from the outside. And then the customer gets all upset and angry and starts […]

1 Comment

Spamhaus answers questions

Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to […]

3 Comments

Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies. How to Boost Email Marketing Response Rates This webinar, brought to you by ABM’s Audience Development Committee, will offer leading edge best practices for boosting e-mail response rates, as well as benchmark data […]

No Comments

Emails that make you smile

This summer’s non-work project for me has been training for a 5K run with Fleet Feet in Menlo Park. As part of the training programs we get weekly emails from the store on Monday. As I was reading through today’s email, I found myself smiling and happy. Lisa, who is one of the store owners […]

2 Comments
  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


Archives