I did an interview with Practical eCommerce a few weeks ago. The podcast and transcript are now available.
I want to thank Kerry and the rest of the staff there for the opportunity to talk email and filtering with their readers.
Happy Thanksgiving everyone in the US.
This morning I was reading a blog post about the failure of the congressional super committee. The author commented parties can’t reach an agreement if they’re not even having the same conversation. I realized this is just as true in email as it is in politics. All too often we’re not having the same conversation. Look at the comments thread on my spamtraps post. Steve Henderson and I...
I wrote earlier this week about bad ways to evaluate and choose an ESP. It was all going to end today in an insightful and profound post telling all of you exactly how to find the best ESP. Then Smartinsights published an insightful and useful article on choosing an ESP yesterday. So, yeah, just go read what Jordie has to say. I have a couple other things to add, but I’ll drop those in...
Ben over at Mailchimp has shared some of the mail that comes into the mailchimp abuse desk. It’s a post well worth a read. One of the things that leaped out at me during that post is that the positive emails highlight how much the Mailchimp delivery and compliance people help their users get good delivery. They’re not just saying “you can’t do that” because...
I am honored and humbled to be called out as a Goddess of Email Deliverability by Fred Tabsharani in his recent deliverability.com post. He has named and lauded people I am proud to call colleagues and friends. Thank you, Fred.
Ben over at Mailchimp has a good post about his response (and his support staff’s more professional and helpful response) to inquires asking if Mailchimp can guarantee an improvement in delivery. I sympathize with Ben, and commend his staff. I often get potential clients asking me if I can guarantee I can get their mail to the inbox or get them off a public or private blocklist. And, the...
There’s still quite a bit of concern and worry about how the Facebook messaging platform is going to affect marketing. One thing that may help is the Facebook postmaster page. There’s all sorts of good information on those pages, reflecting the years of experience that their messaging team has in running large platforms. Some points worth mentioning. Facebook is giving detailed...
I often get a chuckle out of watching some people, who are normally on the blocking end of the delivery equation, struggle through their own blocking issues. A recent situation came up on a mailing list where someone who has very vehement opinions about how to approach her particular blocklist for delisting and that the lists policies are immutable. The company she works for is having some...
I’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others. They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and...
A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite few similarities between his advice and the advice I would give delivery experts, ISP relations folks and ESP representatives when dealing with ISPs and spam filtering companies. Credibility is the sole currency you...
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