And interesting reaction to a recent Groupon offer for spa services.
January 25, 2011
Groupon and science
25January
November 12, 2010
Emailpocalypse
12November
Apparently emailpocalypse is coming on Monday. That’s when Facebook is going to release their email platform (the one no one knows anything about) and it’s going to DESTROY EMAIL MARKETING AS WE KNOW IT. Are you ready? I think my favorite doom and gloom scenario is: Facebook will throw out the book on email deliverability because it will likely be the first mass-user email platform...
October 15, 2010
Just stop spamming!
15October
Al posted a clip from the Jim Carrey movie Liar Liar on SpamResource (slightly NSFW) that resonated with me this week. If you meet me on the street and ask me what my job is I’ll tell you that I work with companies who send bulk email to make sure that they’re not sending spam. I do this by educating clients into good practices and teaching them how to send mail people want to receive...
August 30, 2010
Email marketing is hard
30August
I’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others. They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and...
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