Tagengagement

February 15, 2017

Are seed lists still relevant?

By laura

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15February

Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but that at many ISPs the email reputation is only one factor in email delivery. Recipient preferences drive whether an email ends up in the bulk folder or the inbox. The individual recipient preferences...

January 18, 2017

Use all the channels

By laura

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18January

One of the hardest deliverability situations to address is when all mail from a certain sender is going to the bulk folder. I’ve had numerous clients come to me to address this situation over the years. Ideally, clients come to me before all their mail is going to bulk. Then we can make some tweaks and changes to their mail program, repair the reputation and then recover other addresses. We...

September 12, 2016

The perfect email

By laura

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12September

More and more I’m moving away from consulting on technical setup issues as the solution to delivery problems. Delivery is not about the technical perfection of a message. Spammers get the technical right all the time. No, instead, delivery is about sending messages the user wants. While looking for something on the blog I found an old post from 2011 that’s still relevant today. In...

June 7, 2016

Who owns the inbox

By laura

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07June

One of the questions asked of my panel during Connections 16 last month was who owns the inbox. My point of view is that the end user owns the inbox, with a few minor exceptions. For instance, in the case of a business, the business owns the inbox. With email marketing, the marketing is entering a personal space as an invited guest. Senders need to be cognizant of this to continue having access...

May 2, 2016

Pete and Repeat

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02May

Pete and Repeat were on a boat. Pete fell out, who was left?

I was searching the blog for some resources today and these were the first two posts that showed up on the search results. I often feel like I’m repeating myself, but sometimes I am.
 

April 11, 2016

Insight into Gmail filtering

By laura

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11April

Last week I posted a link to an article discussing how Gmail builds defenses to protect their users from malicious mail. One of the things I found very interesting in that article was the discussion about how Gmail deploys many changes at once, to prevent people from figuring out what the change was. Let’s take a look at what Gmail said. Make it hard for attackers to understand your...

February 29, 2016

Ask Laura: Will our ESP kick us off for mailing purchasers?

By laura

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29February

Dear Laura, We’re a small online retailer and email is a very important sales and communication channel for us. We do marketing and newsletters with Mailchimp, transaction confirmations with Bigcommerce, and a few other messages via Salesforce. Our volumes are relatively low, but we’re in an industry that can be a bit of a red flag for spam. We have a few different lists in Mailchimp. The...

January 29, 2016

Ask Laura

By laura

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29January

An Advice Column on Email Delivery When we work with brands and senders to improve email delivery, there are many questions that come up again and again. For 2016, we thought it might be interesting to answer some of those questions here on the blog so others can benefit from the information. Confused about delivery in general? Trying to keep up on changing policies and terminology? Need some...

October 1, 2015

Tumblr Confirming Usernames

By laura

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01October

Today I received an email from Tumblr asking to confirm I still wanted the username I have there. I’ve not really been using Tumblr, I contributed a few things to the now-defunct Box of Meat, but I don’t really post there much. I think this kind of engagement is great. Confirming user names will do a whole lot to allow Tumblr to release some claimed but unused names back into the pool...

April 6, 2015

March 2015: The month in email

By laura

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06April

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines are not being imposed at the maximum limits, violations are...