Denise Cox has a list of 10 things your signup page should have over on her blog. The AOL postmaster blog has its first post up talking about bounces. BeRelevant has a great blog with lots of suggestions email best practices. Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must...
On one of my mailing lists there was a long discussion about the Q Interactive survey. Some of the senders on the list were complaining that unless ISPs provide FBLs they should not use complaints to make filtering decisions. The sender perspective is that it isn’t fair for the ISPs to have data and use it without sharing it back so that the senders could remove complainers. This deeply...
This press release has been discussed in a lot of groups and sites I read. One of my favorite comments comes from one of the filter developers at a large ISP. He was asked “does the overuse/misuse of the this-is-spam button significantly affect the ability to do your job?” His response, reposted with permission, The customer is always right. In my opinion, there is no such thing as...
Many of my clients come to me when they end up with delivery problems due to the actions of affiliates. These can either be listings in some of the URL blocklists (either public or private) or escalations of IP based listings. In many of the cases I have dealt with affiliates, the affiliates have sloppy mailing practices or are out and out spammers. Recently the FTC settled with Cyberheat over...
Every once in a while I get a phone call asking me what delivery consultant do. What can I do for them? How can I help them? Delivery consulting is a very new field and it is understandable a lot of people do not know what we do. The overall delivery consulting process here a Word to the Wise involves collecting detailed information about your mailing program and your technical setup, like: where...
Yesterday, I talked about e360 filing suit against Comcast. Earlier this week, Comcast responded to the original filing with some filings of their own. Response to the original complaint and affirmative defense. Motion for judgment on the proceedings Memo of law supporting the motion for judgment In this set of filings, Comcast argues that even if everything e360 says is true, they are doing...
A few weeks ago I very briefly touched on the recent lawsuits filed by e360 against Comcast and a group of anti-spammers. In the Comcast suit (complaint here) e360 argues that Comcast is unfairly and incorrectly blocking e360’s email and are liable for damages to e360’s business. They have a number of claims, including Comcast cannot block e360’s mail because it is CAN SPAM...
Ken Magill has a great article up today about how many marketers expect their ESPs to fix their delivery problems when in reality the marketers policies and practices are the real problem. If enough recipients think a marketer’s e-mail program is garbage, no e-mail service provider in the world will be able to prevent spam complaints, and the resulting delivery troubles. Likewise, if a marketer...
Earlier this week DirectMag published an article talking about RoadRunner blocking images by default. I did talk to someone over at RoadRunner and found out a few more details about this change. What is happening is that RR is rolling out a new web interface. This interface has both a bulk/spam filter and has images disabled by default. I do not expect sender to notice this change in the open...
Last week I posted about a ESP that had a misconfiguration in their Ironport A60s that let spammers use the A60s to relay email to AOL. Earlier this week, Pat Peterson from Ironport approached me to talk about the problem and clarify what happened. Ironport has provided me with the following explanation. As part of a normal implementation a customer has a number of options they can choose from to...
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