I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to from the wiki. While I’m reasonably familiar with...
Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery...
The industry has been abuzz the last few days with the news that of Feb 1, Yahoo will no longer be supporting Goodmail in their interface. I did get a chance to get a response from someone at Yahoo, but didn’t get a chance to talk to anyone from Goodmail. Look for a post next week discussing the breakup, what impact it has on the industry and what this may mean for other ISPs.
“What should we tell the ISP?” is a frequent question from my customers. The answer is pretty simple. It doesn’t usually matter what you tell the ISP. What matters are your actions. If a sender is having delivery problems then the solution is not to call the ISP and talk to them about why the sender’s mail should not be delivered to the bulk folder. Instead, the solution...
MediaPost had an article written by George Bilbrey talking about how 2010 could be a difficult year for marketers with marginal practices. George starts off the article by noticing that his contact at ISPs are talking up how legitimate companies with bad practices are causing them problems and are showing up on the radar. This is something I talked about a few weeks ago, in a series of blog posts...
As most of you probably know, AOL went through a serious round of layoffs yesterday. Unlike previous layoffs this one did hit the postmaster team pretty hard. Anna posted this morning that she was the only non-programming member of the postmaster team left in the US. This means there are a number of experienced folks looking for work with experience managing delivery for a large outfit. More info...
Today on SFGate there was an article talking about how some Bay Area coffee houses were struggling to deal with workers who purchase one cup of coffee and then camp out all day using the free wifi. The final paragraph quoted one of the campers. “We usually get one small coffee and stay for hours,” [Camilla Magrane] said. “Internet should be free.” This type of resource...
What can smart ESPs learn from my recent series The good, The typical and The ugly? Not every company that labels themselves legitimate email marketers actually implements good practices. Every example of an ugly ESP calls themselves legitimate marketers. In fact a fair number of spammers, those using botnets and breaking the law also describe themselves as legitimate email marketers. Al Ralsky...
Neil Schwartzman reacts to yesterday’s link post.
Over the last month there have been a number of people sounding warnings about coming changes that ESPs are going to have to deal with. There has been mixed reaction from various people, many people who hear these predictions start arguing with the speaker. Some argue that our predictions are wrong, others argue that if our predictions are right then the senders will just start acting more like...
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