There seems to be this great misunderstanding among a huge number of email marketers and delivery professionals that MAAWG is some sort of marketing or marketing related conference. They’re wrong. MAAWG is the Messaging Anti-Abuse Working Group. The intention of the group is to provide a setting where companies providing internet services can work together to stop abuse. Email is one of the...
As often happens during MAAWG, email companies are announcing new products. One of the interesting ones is the new Domain Assurance product from Return Path. Domain Assurance […] first audit[s] a company’s email streams to be sure authentication has been properly implemented. Then, the company’s domains are added to a registry. Participating ISPs can check the registry and block...
I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to from the wiki. While I’m reasonably familiar with...
Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery...
Guest post by Phil Schott I often have the pleasure of putting my four year-old son to bed at night and I’m usually exhausted afterward. It’s a never-ending string of questions and admonishments that goes something like this, “Daddy, is it a stay-at-home day tomorrow? “No, Joe, tomorrow is a go-to-school day, it’s Tuesday. Joe, stop talking and go to sleep and please...
Guest Post by JD Falk There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs. Part of it, I’m sure, was because Laura’s not particularly ancient — and part was because it’s a shock to realize that people sent and received email and everything was just fine long before the segment of the...
Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying less than 20% of ppl in #emailmarketing have more than 2 yrs experience I have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that...
Blogging will probably be light next week. Steve and I are both headed to MAAWG SF. Steve will be presenting training on Monday and at one of the later sessions, too. I managed to get out of having to work this conference, so no presenting for me.
We’re both looking forward to seeing everyone. Drop by and say hi.
Twitter and some of the other delivery blogs are all abuzz today talking about the consumer survey released by MAAWG (pdf link, large file) looking at end user knowledge and awareness of email security practices. The survey has a lot of good data and I strongly encourage people to look at the full report. There are a couple of results that are generating most of the buzz, including the fact that...
OK, so I’m not at MAAWG any longer and I can’t blog about what happens there even if I was. However, there is an article at PC World about the conference. I’ve been going to MAAWG conferences for many years now. Not every one, being a small company means that I can’t just take off for a week, particularly overseas where phones don’t work (something solved by an...
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