Recently, I started getting “1 sale a day!” emails from buy.com. I’ve made purchases from Buy in the past and generally have been content to get emails from them. They’re not always relevant, but hey, it’s relatively non-intrustive marketing. When they started this new program, they just started mailing: no warning, no introduction, nothing. So I decided to opt out...
Sales are everywhere on Black Friday, even in the spammer underground.
HT: Brian Krebs
Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users. They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or...
A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.
The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark) Jon Stewart: “We have been talking here for 12 – 14 minutes. I am curious. How many emails, in that time, do...
A couple quotes from different folks, who aren’t actually in marketing, but have insightful comments on marketing. Anyway, remember: outsource your marketing, outsource your reputation and ethics. Popehat And 2 posts from a favorite author about self promotion by authors. Her first post is about having other authors excessively promote themselves. There is a difference between promotion in...
ThinkGeek have a bit of a challenging audience to connect with. Many of their customers are, well, geeks. And many geeks have a reputation for being suspicious of marketing. I’d even go so far as to say that ThinkGeek has a bigger marketing challenge than other popular retailers. One of the challenges all marketers face, though, is getting people to actually open and read an email carefully...
From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon? Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic. In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant...
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