Tagmonthly review

December 12, 2017

November 2017: The Month in Email

By laura

2 Min read

Add comment

12December

We’re in the thick of the busiest time of the year for email. It’s been so busy, in fact, that we’ve seen some slowdowns and delivery issues across the email universe. It may be worth thinking about alternate strategies for end of year promotions beyond Black Friday and Cyber Monday. I was delighted to chat with Julia Angwin for her ProPublica piece on subscription bombing and abuse prevention...

October 9, 2017

September 2017: The Month in Email

By laura

2 Min read

Add comment

09October

Happy October! ‘Tis the season for “the scariest costumes to wear to an inbound marketing Halloween party”. Terrifying, right? A perfect occasion for spam-infused mai tais! In other news from the blog in September, I wrote several posts about the Equifax breach, starting with the announcement of the compromise on September 7th and their utterly inadequate response, followed by more incompetence...

August 7, 2017

July 2017: The month in email

By laura

2 Min read

Add comment

07August

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” to send. There are plenty of examples of how companies try...

May 11, 2017

April 2017: The Month in Email

By laura

2 Min read

Add comment

11May

April was a big travel month for us. I went to Las Vegas for meetings around the Email Innovations Summit and to New Orleans, where Steve spoke on the closing keynote panel for the EEC conference. I wrote several posts this month about privacy and tracking, both in email and in other online contexts. It’s increasingly a fact of life that our behaviors are tracked, and I wrote about the need for...

April 7, 2017

March 2017: The Month in Email

By laura

3 Min read

Add comment

07April

It’s that time again… here’s a look at our last month of blog posts. We find it useful to recap each month, both to track trends and issues in email delivery and to provide a handy summary for those who aren’t following along breathlessly every single day. Let us know if you find it useful too! As always, I wrote about email filters. It’s so important to recognize that filters aren’t arbitrary...

March 3, 2017

February 2017: The Month In Email

By laura

2 Min read

Add comment

03March

Happy March! As always, I blogged about best practices with subscriptions, and shared a great example of subscription transparency that I received from The Guardian. I also wrote about what happens to the small pool of people who fail to complete a confirmed opt-in (or double opt-in) subscription process. While there are many reasons that someone might not complete that process, ultimately that...

February 6, 2017

January 2017: The Month in Email

By laura

2 Min read

Add comment

06February

Between client work and our national political climate, it’s been a very busy month around here and blogging has been light. Things show no sign of slowing down in February, so we’d love to hear from you with questions and suggestions of what you’d most like to see us focus on in our limited blogging time this month. We got a great question about how senders can access their Google Postmaster...

January 4, 2017

December 2016: The Month in Email

By laura

2 Min read

Add comment

04January

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to be hot topics, especially in the wake of the listbombing attacks earlier this...

December 2, 2016

November 2016: The Month In Email

By laura

3 Min read

Add comment

02December

Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy as you move through the year. As always, I...

November 3, 2016

October 2016: The Month in Email

By laura

2 Min read

Add comment

03November

We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should we just copy their tactics?” In industry news, Yahoo caught our attention for...