Tagmonthly review

December 3, 2014

November 2014 – the month in email

By laura
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03December

Over the years, we get many of the same questions again and again. This isn’t a complaint; it’s a useful opportunity for us to check in and see if the technologies, policies and best practices have evolved over time, or if our previous recommendations still stand. One example this month of something that has changed (the situation has improved a bit): Using URL shorteners and one that has not:...

November 6, 2014

October 2014 – The Month in Email

By laura
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06November

October was action-packed at WttW. We wrapped up some big and interesting client projects (look for some case studies soon!), attended another great M³AAWG conference, and made an exciting announcement that we’re hiring a deliverability specialist. The combination of these frees up some more of my time for blogging, which I’ve really missed. Look for more from me in November and December. In...

October 1, 2014

September 2014: The Month in Email

By laura
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01October

September was another busy month for us, but Steve stepped up and wrote a number of really interesting posts on email history, cryptography, and current technical issues in the email landscape. We started the month with a look at the various RFCs that served as the technical specifications for developing message transfer protocols in the 1970s. It’s really fascinating to look at the evolution of...

September 3, 2014

August 2014: The Month in Email

By laura
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03September

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and news, the persistence of spam, and did a deep dive into an interesting technical topic. Let’s start there:...

August 4, 2014

July 2014: The month in email

By laura
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04August

We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways in which the email world illustrates the classic bon mot  “plus ça change, plus c’est la même...

July 2, 2014

June 2014: The month in email

By laura
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02July

Each month, we like to focus on a core email feature or function and present an overview for people looking to learn more. This month, we addressed authentication with SPF. We also talked about feedback mechanisms, and the importance for senders to participate in FBL processes. In our ongoing discussions about spam filters, we took a look at the state of our own inboxes and lamented the challenge...

June 2, 2014

May 2014: The month in email

By laura
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02June

It’s been a busy and exciting month for us here. Laura finished a multi-year project with M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group (look for the results to be published later this year) and continued working with clients on interesting delivery challenges and program opportunities. Steve focused on development on the next version release of Abacus, our flagship abuse...

May 2, 2014

April: The month in email

By laura
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02May

April was a big month of changes in the email world, and here at Word to the Wise as we launched our new site, blog and logo. DMARC The big story this month has been DMARC, which started with a policy change Yahoo made on April 4 updating their DMARC policy from “report” to “reject”. We began our coverage with a brief DMARC primer to explain the basics around these policy statements and why...

March 31, 2014

March 2014: The month in email

By laura
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31March

What did we talk about here on the blog in March? It seems we talked a lot about Gmail but also looked at some CAN SPAM issues. Gmail When it comes to innovating in the inbox, Gmail is leaps and bounds ahead of the pack. They made some improvements to their image caching process and are now respecting cache headers, so marketers can update images and track multiple opens. They also started...

March 5, 2014

This month in email: February 2014

By laura
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05March

After a few months of hiatus, I’m resurrecting the this month in email feature. So what did we talk about in February? Industry News There was quite a bit of industry news. M3AAWG was in mid-February and there were actually a few sessions we were allowed to blog about. Gmail announced their new pilot FBL program. Ladar Levinson gave the keynote talking about the Lavabit shutdown and his new...

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