TagPermission

August 4, 2010

Poor delivery can't be fixed with technical perfection

By laura

2 Min read

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04August

There are a number of different things delivery experts can do help senders improve their own delivery. Yes, I said it: senders are responsible for their delivery. ESPs, delivery consultants and deliverability experts can’t fix delivery for senders, they can only advise. In my own work with clients, I usually start with making sure all the technical issues are correct. As almost all spam...

July 27, 2010

Check your assumptions

By laura

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27July

One of the things that prompted yesterday’s post was watching a group of marketers discuss how to get subscribers to give them their “real” or “high value” email addresses. Addresses at free email providers are seen as less valuable than addresses at a place of employment or at a cable company or dialup ISP. The discussion centered around how to incentivize...

February 26, 2010

Taking permission

By laura

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10 comments

26February

Permission is always a hot topic in email marketing. Permission is key! the experts tell us. Get permission to send email! the ISPs tell us. Marketers have responded by setting up processes to “get” permission from recipients before adding them to mailing lists. They point to their privacy polices and signup forms and say “Look! the recipient gave us permission.” In many...

February 10, 2010

Permission versus forgiveness

By laura

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10February

Stephanie at Return Path has a great blog post on permission and how permission is an ongoing process not a one time thing. There were a couple statements that really grabbed my attention.
What really matters is not that permission was granted, but that it is earned, every time a message is sent […]
Permission requires a strong value proposition.

February 5, 2010

TWSD: Using FOIA requests for email addresses

By laura

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2 comments

05February

Mickey has a good summary of what’s going on in Maine where the courts forced the Department of Inland Fisheries and Wildlife to sell the email addresses of license purchasers to a commercial company. There isn’t permission associated with this and the commercial company has no pretense that the recipients want to receive mail from them. This is a bad idea and a bad way to get email...

January 13, 2010

Click-wrap licenses again

By laura

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13January

Earlier this week ARS Technica reported on a ruling from the Missouri Court of Appeals stating that terms and conditions are enforceable even if the users are not forced to visit the T&C pages. Judge Rahmeyer, one of the panel members, did point out that the term in question, under what state laws the agreement would be enforced, was not an unreasonable request. She “do[es] not want...

December 2, 2009

What she said

By laura

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02December

Jamie Tomasello on the Cloudmark Blog: ESPs who require and enforce best permission practices should be applying peer and industry pressure within the ESP community to adopt these policies. Ultimately, ESPs need to take responsibility for their clients’ practices. If you are aware that your clients are engaging in questionable or bad practices, address those issues before contacting an ISP or...

October 19, 2009

Permission: it may not be what you think it is

By laura

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19October

I’ve talked frequently about permission on this blog, and mentioned over and over again that senders should correctly set expectations at the time they collect permission. Permission isn’t permission if the recipient doesn’t know what they’re agreeing to receive. This is graphically demonstrated in a recent lawsuit filed against Toyota for a marketing program. Toyota sent...

September 8, 2009

Permission is not a legal concept

By laura

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1 comment

08September

One trap I see companies fall into when looking at opt-in and permission is they seem to think that permission is a blanket thing. They believe permission can be bought and sold by the companies that collected email addresses. Legally, they may be correct. But in practice senders cannot decide that they can sell the permission of their recipients to another entity. As Al said today, you cannot...

August 4, 2008

Engaging recipients critical for delivery

By laura

3 Min read

4 comments

04August

One of the issues I have touched on repeatedly is the changing face of blocking and filtering at ISPs. Over the last 12 – 18 months, large, end-user ISPs have started rolling out more and more sophisticated filters. These filters look at a lot of things about an email, not just the content or the sending IP reputation or URLs in the message but also the recipient profile. Yes, ISPs really...