What if ESPs (and ISPs, for that matter) started charging users for every complaint generated? Think of it like peak pricing for electricity. In California, businesses can opt for discounted power, with the agreement that they are the first companies shut off if electrical demand exceeds supply. What if ESPs and ISPs offered discounted hosting rates to bulk senders who agreed to pay per complaint...
It’s probably only a surprise to people who think DMARC is the silver bullet to fixing email problems, but the spammers who were so abusing yahoo.com have moved on… to ymail.com. In the rush to deploy their DMARC policy, apparently Yahoo forgot they have hundreds of other domains. Domains that are currently not publishing a DMARC policy. Spammers are now using those domains as the...
I’ve been head down working on a doc for a client and started wondering what the average size of an enforcement team is. This client told me during one of our calls they wanted to be as clean and well respected as another ESP, but was shocked when I told them how large an enforcement and delivery team that ESP maintained. I know other clients of mine have 6 – 8 people for a very large...
As an email policy wonk, I think a lot about how specific policy implementations can go wrong. Sure, every policy can go wrong, or not fit a common case. A lot of people only write polices that address common cases and don’t worry about the rarer cases. The problem is there are some rare cases that may cause significant harm and those cases should be addressed. Consumerist has a case up...
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