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Tag: recipient

Doing email right

Over on the MarketingLand website, Len Shneyder talks about 3 companies (Uber, REI and eBay) that do email right. In there he shows how the companies use email to further their business goals while understanding and meeting the needs of their customers. Meeting the needs of recipients is the way to get your mail to the inbox. […]

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The long tail of domains

I frequently get clients telling me that they have about 15 (20, 30) major domains on their list, and then a long tail of domains with only a couple of recipients. If you sort simply by the left hand side of the @, that’s true. When you’re sending email, it’s not just the domain in […]

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IP Address reputation primer

There has been a lot of recent discussion and questions about reputation, content and delivery. I started to answer some of them, and then realized there weren’t any basic reference documents I could refer to when explaining the interaction. So I decided to write some. This first post is about IP address reputation with some […]

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Denial

I come up against a lot of denial when talking with people about spam and email. It makes sense, nobody likes spam. Nobody wants to send spam. And I do understand the initial denial when they hear “you’re mail looks like spam” or “you spammed me.” It often takes overwhelming evidence to convince some senders […]

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