I so often talk about the failures of various email marketing programs that it’s only fair I mention when someone gets it right. We spent the past week with family on the east coast. Our flight back to the west coast was very, very early Sunday morning so I booked a night at the airport hotel. That way we could just stumble to the shuttle at some horrible hour and not worry about trying to...
What is the perfect frequency to send mail? Is it daily, weekly, monthly, hourly, minutely (is that even a word?) or randomly? Any number of experts will give you a definitive answer to this question, but I don’t believe there is a single answer. The frequency recipients will respond to depends on the type of mail, the recipient expectations, the sender and a host of other factors. For one...
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In my consulting, I emphasize that senders must set recipient expectations correctly. Receiver sites spend a lot of time listening to their users and design filters to let wanted and expected mail through. Senders that treat recipients as partners in their success usually have much better email delivery than those senders that treat recipients as targets or marks. Over the years I’ve heard...
You’re going to be seeing a lot of discussion about email addresses stolen from ESPs in the next few days, if you haven’t already. There are a lot of interesting things to discuss about that from an email perspective – from “Why two factor authentication isn’t a magic bullet.” to “And this is why corporate spam folders can be a major security risk.”...
I have a mail system totally separate from my inbox to use when I’m testing signup forms. Some of them are client, some of them are vendors my clients are thinking about using. In any case, it’s mail I’m seriously concerned won’t stop just by me opting out of it. The server hosting that mail system has been flakey lately, and needs to be hard power cycled to make it come...
My Mum flew in to visit last week, and over dinner one evening the talk turned to email. We don’t get much spam on Yahoo, mostly because we don’t give our email address out much. The only spam we really get is from <stockbroker website>, and that all goes to the spam folder. We use the site for checking stock quotes – it’s free, and we never see any of the spam they...
I get a lot of calls from senders who tell me that they have not changed what they were doing, but all of a sudden their mail isn’t performing the way it used to. Sometimes it’s simply less effective marketing, but more often than not the issue is mail being blocked or filtered to the bulk folder. What worked today won’t work tomorrow. Spammers are forever evolving new...
Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years you have registered with PACE, or one of our affiliated companies, to receive free...
How do you approach the first contact with a potential customer or prospect? Do you just jump right in and start making your pitch or do you actually take the time to introduce yourself and your company? Most good sales reps spend a little time socializing with prospects before they launch into the sales process, particularly when they are cold calling the target. This courtesy doesn’t seem...
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