Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam. Useful data points they […]
October was a busy month. In addition to on boarding multiple new clients, we got new desks, I went to Toronto to see M3AAWG colleagues for a few days, and had oral surgery. Happily, we’re finally getting closer to having the full office setup. What is an office without a Grover Cat? (he was so […]
Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff. Congrats to everyone involved.
Return Path released an white paper today offering the Secrets of Successful Senders. I don’t think any of my readers will be surprised that it boils down to identity, reputation, and engagement. Return Path treats these as separate things and I understand why they do. I think however, that the identity and reputation are supporting players […]
Kevin Senne posted over on the Oracle blog about how we need to stop caring about SenderScore and why it’s not as useful a metric as it used to be. I can’t argue with anything he’s said. I think there is way too much focus on IP reputation and SenderScore. There’s so much more to […]
Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.
Earlier this year, Gmail rolled out a new way for users to organize their inbox: tabs. Tabs were an attempt by Gmail to help Gmail users organize their mail, particularly programmatically generated email like social media alerts and marketing mail. While many of us took a wait and see approach, a number of email marketers […]
Earlier this week Return Path released their quarterly inbox placement benchmark study, and the results aren’t good. According to this data, 22% of opt-in emails are not making it to the inbox. An interesting note is that 25% of email from social networks never makes it to the inbox. This is a challenge for social […]
For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number […]
Chris K. at Bronto blogs about in-store address collection and delivery issues. Chris is right, the Spamhaus issue isn’t going away any time soon. And companies collecting addresses in store / at point of sale really need to figure out how to make sure that their data capture is accurate. That means addressing everything from […]