For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number of senders have complained about being unable to update their selector...
Chris K. at Bronto blogs about in-store address collection and delivery issues. Chris is right, the Spamhaus issue isn’t going away any time soon. And companies collecting addresses in store / at point of sale really need to figure out how to make sure that their data capture is accurate. That means addressing everything from customers giving the wrong address to typos and other...
Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers. Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints. Additionally, 60% of the email sent to spamtraps was...
Return Path announced a new product this morning, designed to help mailbox providers stop outbound abuse.
Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that brand. Protecting brands in...
Last week Return Path announce a new set of email intelligence products. One of their new products offers customers the chance to actually see how (some subset of) their customer base interacts with mail directly. It moves beyond simply looking at probe mailboxes and actually looks inside the mailbox of recipients. Spamhaus has listed bit.ly on the Domain Blocklist (DBL) for allowing spammers to...
Congratulations go out to Matt Blumberg for being named one of the top entrepreneurs for 2012 by Crain’s New York Business!
Return Path have an interesting post up about content filtering. I like the model of 3 different kinds of filters, in fact it’s one I’ve been using with clients for over 18 months. Spamfiltering isn’t really about one number or one filter result, it’s a complex interaction of lots of different heuristics designed to answer the question: do recipients want this kind of mail?
There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’ I have found a couple articles about the session. E-Append Comes Under Fire Email Insider Summit Email Append Panel — The Day’s Hottest Debate I encourage folks...
Return Path published their most recent Global Deliverability report this morning. (Get the Report) This shows that inbox placement of mail has decreased 6% in the second half of 2011. This decrease is the largest decrease Return Path has seen in their years of doing this report. To be honest, I’m not surprised at the decrease. Filters are getting more sophisticated. This means...
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