BLOG

Tag: ReturnPath

ReturnPath on DMARC+Yahoo

Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.

No Comments

Do Gmail tabs hurt email marketing?

Earlier this year, Gmail rolled out a new way for users to organize their inbox: tabs. Tabs were an attempt by Gmail to help Gmail users organize their mail, particularly programmatically generated email like social media alerts and marketing mail. While many of us took a wait and see approach, a number of email marketers […]

5 Comments

Return Path releases inbox benchmark study

Earlier this week Return Path released their quarterly inbox placement benchmark study, and the results aren’t good. According to this data, 22% of opt-in emails are not making it to the inbox. An interesting note is that 25% of email from social networks never makes it to the inbox. This is a challenge for social […]

2 Comments

Return Path partners with Symantec

Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that […]

No Comments

Return Path on Content Filtering

Return Path have an interesting post up about content filtering. I like the model of 3 different kinds of filters, in fact it’s one I’ve been using with clients for over 18 months. Spamfiltering isn’t really about one number or one filter result, it’s a complex interaction of lots of different heuristics designed to answer […]

No Comments

Delivery and marketing, another view

In addition to posting some of my thoughts about how delivery and marketing have different and possible contradictory constraints, I asked folks on the Only Influencers list what they thought. They had some different perspectives, primarily being marketers. One person even welcomed me to the dark side. The general response from the marketing side of […]

No Comments

Return Path speaks about Gmail

Melinda Plemel has a post on the Return Path blog discussing delivery to Gmail.

No Comments

Holomaxx v. MSFT and Yahoo

I mentioned way back in January that Yahoo had filed a motion to dismiss the case against Holomaxx. Microsoft filed a motion to dismiss around that time, although I didn’t mention it here. And, of course, Holomaxx filed a motion in opposition in both the Microsoft case and the Yahoo case. Nothing terribly interesting here, […]

1 Comment

Goodmail alternatives

A number of Goodmail customers are scrambling to identify alternatives now that Goodmail is shutting down. There are two companies in the field offering similar services. Return Path offers Return Path Certified. A number of large ISPs accept Return Path certification, including Yahoo, Hotmail and Comcast. IP addresses that are certified are not guaranteed to […]

11 Comments

Holomaxx dismisses part of lawsuit

Ken announced yesterday that Holomaxx dropped their suits against Ironport and ReturnPath. Suits against Yahoo and Hotmail are still active. In the Yahoo case, there is a case management meeting on January 14th. In the Microsoft case, a response the complaint is due by December 17th. I’m not quite sure what happened to prompt this […]

1 Comment
  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


Archives