Today on SFGate there was an article talking about how some Bay Area coffee houses were struggling to deal with workers who purchase one cup of coffee and then camp out all day using the free wifi. The final paragraph quoted one of the campers. “We usually get one small coffee and stay for hours,” [Camilla Magrane] said. “Internet should be free.” This type of resource...
For all of you that are asking “What do the ISPs want from us” Annalivia has posted a list of specifics that you can do to improve delivery.
Yesterday I talked about how I’m hearing warnings of a coming paradigm shift in the email industry. While these changes will affect all sender, ESPs in particular are going to need to change how they interact with both ISPs and their customers. Currently, ESPs are able to act as “routine conveyers.” The traffic going across their network is generated by their customers and the ESP only handles...
Earlier Laura talked about a communication gap between ESPs and ISPs. My take on it is that it’s something more than just a difficulty in communicating, rather it’s a division due to differences in personality and approach of those individuals whose primary interest is themselves and those whose primary interest is the health of the overall email ecosystem. The former group (who I...
There seems to be a general uptick in the number of specific questions that ESPs and commercial senders are asking recently. I’m getting them from clients, and I’m hearing similar stories from my various contacts over on the ISP side. The questions cover a wide range of areas in email delivery, but the underlying issue is really that there are no real fixed rules about email delivery...
Having just returned home from another conference, my head is full of new ideas, new thoughts and new projects. I enjoy seeing old friends, making new contacts and sharing ideas. One thing I don’t enjoy, though, is listening to senders and marketers complaining about how hard it is to be a sender because the ISPs will not tell them what standards they need to meet. If the ISPs would just tell us...
My ISP information page occasionally gets trackback pings from various blog posts. This week one of the trackbacks was from a blog post titled “One man’s Spam is another man’s lunch.” The theme of the blog post was that email marketers are poor, put upon business people that have to contend with all sorts of horrible responses from recipients, spam filtering companies and...
Deliverability is a term so many people use every day, but what do we really mean when we use it? Is there an accepted definition of deliverability? Is the concept different than delivery? At a recent conference I was running a session talking about email delivery, senders and the roles senders play in the email industry and at that particular organization. The discussion went on for a while, and...
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