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Tag: spamtraps

The true facts of spam traps and typo traps

I’m seeing an increase in the number of articles stating wildly wrong things about spam traps. Some have started claiming that typo traps are new. Or that typo traps are newly used by Spamhaus. These claims make for great copy, I guess. Wild claims about how the evil anti-commerce self-appointed internet police are actively trying to trap […]

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Spamtraps, again.

The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps […]

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Changes at Spamcop

Earlier this week some ESPs started asking if other ESPs have seen an uptick in Spamcop listings. The overwhelming answer (9 of 11 ESP representatives) said yes. I’ve also had clients start to ask me about Spamcop listings. All in all, there seems to be some changes at Spamcop that means more senders are showing […]

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Delivery implications of Yahoo releasing usernames

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might […]

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TWSD: Mail known spam trap addresses

One of the things we all “know” is that if spammers get their hands on spamtrap addresses then they’ll stop sending mail to those addresses. This is true for a lot of spammers, but sadly it’s not true for all. I don’t think it’s any secret that I consult for all types of mailers, from […]

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Do you have an abuse@ address?

I’ve mentioned multiple times before that I really don’t like using personal contacts until and unless the published or official channels fail. I don’t hold this opinion just about resolving delivery issues, but also use official channels when reporting spam to one of my addresses or spam traps. My usual complaints contain a plain text […]

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Spamhaus answers questions

Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to […]

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Spamhaus Speaks

There’s been a lot of discussion about Spamhaus, spam traps, and blocking. Today, Spamhaus rep Denny Watson posted on the Spamhaus blog about some of the recent large retailer listings. He provides us with some very useful information about how Spamhaus works, and gives 3 case studies of recent listings specifically for transactional messages to […]

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Q3 Email intelligence report from Return Path

Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers. Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints. Additionally, […]

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Poisoning Spamtraps

Today’s question comes from Dave in yesterday’s comment section. I wonder if spammers might submit harvested addresses to big-name companies known to not use confirmed opt-in just to poison what they believe might be spamtraps? It’s certainly possible that people submit addresses to forms and big-name companies. But I don’t really think that poisons the […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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