Companies that can’t be bothered to implement good subscription practices will rarely be bothered to send relevant or engaging email.
True or False?
May 11, 2011
Food for thought
11May
December 1, 2010
Preferences pages
01December
As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and information they send. With the advent of the holiday cooking season, though, they’ve...
June 18, 2009
Choosing Twitter over Email to engage customers
18June
Eric Goldman has an interesting blog post over at hit Technology and Marketing Law blog comparing and contrasting twitter and email. One of the reasons he likes Twitter is that it gives him, the ‘subscriber’ (follower in Twitspeak) control. There’s no chance that the company will sell his data. And, if the company does tweet too much that is uninteresting or irrelevant, the...
July 8, 2008
List Attrition
08July
DJ over at Bronto blog has a post up about list churn / list attrition. She quotes a statistic published by Loren from MediaPost (the original post is behind a subscription wall) that a list will lose 30% of their subscribers year over year. This is similar to a statistic that I use, but the context I have seen the published statistic in is slightly different. DJ offers suggestions on how to...
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