TagTrend/MAPS

May 15, 2018

Want some history?

By laura
5 Min read
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15May

I was doing some research today for an article I’m working on. The research led me to a San Francisco Law Review article from 2001 written by David E. Sorkin. Technical and Legal Approaches to Unsolicited Electronic Mail (.pdf link). The text itself is a little outdated, although not as much as I expected. There’s quite a good discussion of various ways to control spam, most of which...

August 9, 2011

The sledgehammer of confirmed opt-in

By laura
3 Min read
10 comments
09August

We focused Monday on Trend/MAPS blocking fully confirmed opt-in (COI) mail, because that is the Gold Standard for opt-in. It is also Trend/MAPS stated policy that all mail should be COI. There are some problems with this approach. The biggest is that Trend/MAPS is confirming some of the email they receive and then listing COI senders. The other problem is that typos happen by real people signing...

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