TagVERP

Useful bits of Cryptography – Hashes

More than just PGP Cryptography is the science of securing communication from adversaries. In the email world it’s most obvious use is tools like PGP or S/MIME that are used to encrypt a message so that it can only be read by the intended recipient, or to sign a message so that the recipient can be sure of who it came from. There are quite a few other aspects of sending email where a little...

Six best practices for every mailer

People get into all sorts of details when talking about best practices. But so much of email depends on the type of email and the target market and the goals of the sender. It’s difficult to come up with universal best practices. I’ve said in the past that I think that best practices are primarily technical. I don’t believe there is a best frequency or a best time to send mail...

Clicktracking link abuse

If you use redirection links in the emails you send out, where a click on the link goes to your server – so you can record that someone clicked – before redirecting to the real destination, then you’ve probably already thought about how they can be abused. Redirection links are simple in concept – you include a link that points to your webserver in email that you send out...

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