Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place. There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their […]
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice. Take the dogs to the park for a half hour, come back, and there […]