TagYahoo

July 24, 2013

Delivery implications of Yahoo releasing usernames

By laura

4 Min read

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24July

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might affect delivery. Q: How many email addresses are affected? Yahoo is not providing...

June 27, 2013

Yahoo retiring user IDs: why you shouldn't worry

By laura

2 Min read

4 comments

27June

A couple weeks ago, Yahoo announced that they were retiring abandoned user IDs. This has been causing quite a bit of concern among email marketers because they’re not sure how this is going to affect email delivery. This is a valid concern, but more recent information suggests that Yahoo! isn’t actually retiring abandoned email addresses. You have to remember, there are Yahoo! userIDs...

April 12, 2013

Images at Yahoo

By laura

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12April

For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number of senders have complained about being unable to update their selector...

April 9, 2013

4 things the new outlook ads tell us about email

By laura

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09April

Microsoft has a new TV ad showing how trivial it is to remove unwanted email from the inbox. Various busy people use the “sweep” and “delete” functions to clean up mail. The commercial even have a segment counting up the hundreds of emails deleted. This tells me a few things. Email isn’t dead. Major companies are still investing in email products and creating tools...

April 5, 2013

Increase in bounces at Y!

By laura

2 Min read

2 comments

05April

I’ve been seeing reports over the last few days about an increase in bounces at Yahoo. Reliable people are telling me they’re seeing some increase in “invalid user” bounces. You may remember Yahoo announced an overhaul of their mail product back in December. Reliable sources tell me that this is more than just interface revamp. In the back end, Yahoo! is removing older...

January 9, 2013

More on the Yahoo exploit

By laura

1 Min read

1 comment

09January

Exacttarget’s Carlo Catajan talks about the Yahoo exploit. My own mailbox seems to indicate this hole is closed.

January 7, 2013

Links for 1/7

By laura

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07January

Chris K. at Bronto blogs about in-store address collection and delivery issues. Chris is right, the Spamhaus issue isn’t going away any time soon. And companies collecting addresses in store / at point of sale really need to figure out how to make sure that their data capture is accurate. That means addressing everything from customers giving the wrong address to typos and other...

December 17, 2012

Penkava v. Yahoo: dismissed

By laura

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17December

Carson Penkava, who was suing Yahoo! under California wiretapping laws, filed for dismissal with prejudice at the end of November. No reasons were given. Plaintiff hereby voluntarily dismisses the litigation with prejudice as to his individual claims and without prejudice as to the potential claims of any absent putative class members. The rights of absent putative class members will not be...

December 11, 2012

TWSD: Adapt to filters

By laura

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11December

This morning the new Yahoo! CEO posted about changes to Yahoo! mail. I logged into one of my Yahoo accounts to check and see if I had access to the new Yahoo! mail client yet. I don’t, but I did notice that spammers have adapted to the new Yahoo model of disabling filters in the mail folder. Most of the mail in my inbox has, at the very top of the message “Click not spam to enable...

November 26, 2012

Motion to dismiss in Penkava v. Yahoo case

By laura

2 Min read

1 comment

26November

Earlier this month Yahoo filed a motion to dismiss in the Penkava v. Yahoo. This is the class action lawsuit where an Alabama resident is attempting to sue Yahoo for violation of the California wiretapping law. Here’s the short synopsis. People send mail to Yahoo. Yahoo “creeps and peeps” on that mail so they can profit from it. Plaintiff doesn’t like this, and thinks that...