Email Insider has another post discussing how important relevancy is to getting email delivered.
October 10, 2007
Relevancy, yet again
10October
October 9, 2007
Tools for monitoring email
09October
A number of groups provide tools for monitoring email performance. Some of these tools are provided by ISPs, like Hotmail and AOL have postmaster webpages. Hotmail also provides things like SNDS so you can monitor what Hotmail is seeing about your network. Al has a new blacklist stats center over at DNSBL.com. Of interest is the accuracy of some of the widely used lists like Spamhaus, Spamcop...
October 8, 2007
MAAWG: Sender Best Practices
08October
The MAAWG Sender Subcommittee has published a Sender Best Current Practices document. This document details what the current best practices in the sending industry are. Summarized the document says: Senders must get clear and conspicuous consent from recipients. In other words, recipients should know what they are signing up for and what kind of mail they should expect. Senders must provide...
October 6, 2007
Busy Busy.
06October
Getting ready to head to MAAWG next week. We leave for the plane in a couple hours. I expect there will be some interesting information coming out of the talks and sessions and will be sharing some of the more interesting bits throughout the week. Also, Steve has written a new tool to visualize blacklists. He’s put up a beta version. It still has a few bugs and missing features, but there...
October 4, 2007
More on Relevancy
04October
Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics. Ultimately, engagement is the key to mitigating delivery issues when sending to Hotmail. Stop mailing to subscribers that never open or click on...
October 4, 2007
Yahoo blocks unauthenticated PayPal and eBay Mail
Yahoo announced this morning that over the course of the next few weeks Yahoo would roll out a new feature to their email that blocks any unauthenticated email from eBay and PayPal. In a blog post Nikki Dugan says: Our weapon is a technology Yahoo! spearheaded called DomainKeys, which uses cryptography to verify the domain of the sender. In overly simplified terms, if the email’s originating...
October 3, 2007
Blocklists and standards
03October
I received a comment this morning on my post about e360 v. Spamhaus, which I think brings up a point that deserves a post of it’s own. Skinny says: If spamhaus can create their own list of what Spam is or isn’t, Then what is to stop us applying this rule in the real world. A joy rider can carry a mission statement declaring that in his terms car theft is ok (a over the top compression but...
October 2, 2007
Relevance: don't underestimate it, measure it.
02October
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...
October 1, 2007
Marketing and Delivery blogs
01October
Mark Brownlow links to a number of marketing and delivery blogs over at his website. Different perspectives and different thoughts will give you the tools to create the best email marketing campaign for your business.
September 28, 2007
Mailing to corporate domains
28September
One of the struggles of delivery consulting is doing ISP relations and problem resolution for clients attempting to mail to corporate domains. The rules for getting mail into ISPs are generally pretty clear, and if they’re not I can typically find someone there who will give me the time of day. At corporate domains, though, all bets are off. While ISPs strive to deliver wanted mail to their...
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