A friend of the blog contacted me earlier today and pointed out that the news that Dan posted about Yahoo and engagement that I blogged about last week was actually reported by George Bilbrey in a Mediapost article on August 1. We’d contacted Yahoo about a number of sender issues since seeing inbox placement rates drop by roughly 3% this summer, and poor user response was cited as a cause of...
Not email, but science is so cool.
Living in the future: watching 2 different live streams – one on a laptop, one on a laptop streaming over the TV, while tweeting and face booking on another device and chatting in IRC.
In a post this morning, Dan Deneweth from Responsys says he’s received confirmation from Yahoo that they have increased the value of engagement metrics when making delivery decisions. The really great thing, for the ISPs, about engagement metrics is that they directly measure how much a particular email is wanted by recipients. There’s no guessing about it, it measures how engaged the...
A client sent me a shot of a page where they were attempting to change their preferences at a website. This is one of my long time clients, and someone who has been in email marketing for years. He tells me that he spent quite a long time staring at the screen trying to figure out what he was supposed to do to opt out. I hesitate to say that intentionally make it difficult for recipients to opt...
Comcast announced today they’re blocking outbound port 25 for their residential customers. What does this mean for email marketers? Not much, unless your home connectivity is through Comcast and then you’ll just need to follow Comcast’s directions in order to send mail. What does it mean for email receivers? It means a lot of us will be seeing a lot less spam from infected...
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