Groupon and other Daily Deals programs struggling to find a sustainable business.
January 14, 2013
Color me unsurprised
14January
January 11, 2013
Long posts and little time to write them
11January
It seems I’ve hit the wall on short and easy blog posts to write recently. There’s a lot I want to talk about like the recent changes at Spamhaus, filtering in the upcoming year and where I see the industry going, some thoughts on DKIM and how folks are using it. All of these things, though, will take some focused writhing time. And right now most of my focused writing time is spent...
January 10, 2013
Frequency and Relevance: Insight from Actual Recipients
10January
Last night, the email practices of Facebook, Verizon and LinkedIn sparked something of a discussion on IRC. Rather than trying to summarize into a business language friendly post I thought I’d share the whole thing. Warning: Includes strong language and graphic descriptions of human on salesman violence. Huey: I may have just arrived at a Laura guest blog post. Huey: About...
January 9, 2013
More on the Yahoo exploit
09January
Exacttarget’s Carlo Catajan talks about the Yahoo exploit. My own mailbox seems to indicate this hole is closed.
January 7, 2013
Links for 1/7
07January
Chris K. at Bronto blogs about in-store address collection and delivery issues. Chris is right, the Spamhaus issue isn’t going away any time soon. And companies collecting addresses in store / at point of sale really need to figure out how to make sure that their data capture is accurate. That means addressing everything from customers giving the wrong address to typos and other...
January 4, 2013
Canada publishes updated proposed regulations for CASL
04January
Based on initial feedback collected in 2011, updated regulations for CASL have been published by the Industry Canada. Interested stakeholders have until February 4, 2013 to comment on the proposed regulations.
Edit: to identify correct Canadian Govt Agency (Thanks, Neil!)
January 4, 2013
Increasing engagement for delivery?
I’ve talked a lot about engagement here over the years and how increasing engagement can increase inbox delivery. But does driving engagement always improve delivery? Take LinkedIn as an example. LinkedIn has started to pop-up a link when users log in. This popup suggests that the user endorse a connection for a particular skill. When the user clicks on the popup, an email is sent to the...
January 2, 2013
Images in the subject line
02January
I’ve seen this trick used by a few senders recently, with varying effectiveness. Where do they get these pictures? While you can scatter any images you like across the body of your message, the subject line is limited to just text. But “text” is more than just “a, b, c” – using RFC 2047 encoding you can use any character you like, including many tiny pictures...
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