A lot of my sales inquiries recently are about getting good inbox delivery at Gmail. I’ve mentioned before, I can usually tell when an ISP changes things because they suddenly become the subject of a great many phone calls. In this case, Gmail seems to have turned up their engagement filters and is sending a lot more mail to the bulk folder. I have also noticed other people are blogging...
Yesterday DMARC.org announced that in a year DMARC protects over 60 million mailboxes worldwide. DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance, builds on previous email authentication advancements, SPF and DKIM, with strong protection of the author’s address (From field) and creating a feedback loop from receivers back to legitimate email senders...
Three great articles on CASL.
Does Canada’s Anti-Spam Law Really Make It Illegal To Email a Step-Parent or Great Uncle? No.
Does Canada’s Anti-Spam Law Really Make It Illegal To Promote a Child’s Lemonade Stand? No.
Does Canada’s Anti-Spam Law Really Stop Small Business From Using Email Marketing? No.
HT: Neil Schwartzman
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