ArchiveJanuary 2017

January 5, 2017

Sharing access to Google Postmaster Tools

By laura
2 Min read
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05January

As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one of the delivery lists. The nice folks there helped me get it solved...

January 4, 2017

December 2016: The Month in Email

By laura
2 Min read
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04January

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to be hot topics, especially in the wake of the listbombing attacks earlier this...

January 3, 2017

Happy New Year!

By laura
3 Min read
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03January

Well, we mostly survived 2016. A year ago I was making predictions about how 2016 would be the year of email security. I was thinking of things like TLS and authentication and access to the inbox. It wasn’t out of the question, Gmail said they’d be turning on p=reject sometime mid-year. They also were suggesting that they would be putting more value on messages that aligned, even in...

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