SendwithUs is crowdsourcing and open sourcing email templates. These are tested templates submitted by the SendwithUs community and run through the Litmus testing suite.
If you’re in the market for a template, or want to share a great template you’ve designed, check out the SendwithUs project.
At the end of last year, I talked a little bit about a project I was working on to see if unsubscribing from spam would actually work. The address I picked was my first non-work/school related email address. It’s been mine since 2004 or so. I stopped using it for anything commerce related back in the late 90s. But it is on a lot of address lists (as it was used to post to Usenet), and a lot...
Digging another old blog post out of the archives. In November 2011, I talked about how part of the Holomaxx complaint against Microsoft and Yahoo said that their complaint rates were below 0.5% and 0.1%. The argument was that if their complaint rates were low, then the mail must not be spam. Specifically, HolomaXx alleges, its Microsoft complaint rates have been consistently at or below 0.5...
A couple links to relevant things that are happening in email. M3AAWG released the Help! I’m on a Blocklist! (PDF link) doc this week. This is the result of 4 years worth of work by a whole lot of people at M3AAWG. I was a part of the working group (“doc champion” in M3AAWG parlance) and want to thank everyone who was involved and contributed to the process. I am very excited...
There are three ways that an email can fail to be delivered: immediate rejection timeout asynchronous bounce Rejection A rejection is any delivery attempt where the sending smarthost can tell immediately that the mail can’t be delivered. That will often be when the receiving machine accepts a connection but returns a “hard bounce” or “5xx” error at some point in...
We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways in which the email world illustrates the classic bon mot “plus ça change, plus c’est la même...
Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.
I’m building a new set of mailservers for wordtothewise.com – our existing mailserver was “I’ll repurpose this test box for a week” about four years ago, so it’s long past time. I tested our new smarthost by sending a test mail to gmail. This is the very first email this IP address has sent in at least three or four years, possibly forever: host gmail-smtp-in.l...
Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to them and discuss how senders should deal with FBL mail. There has been a very long, ongoing...
Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from July 2009. I discuss why recipients complain about mail and how senders can lower the complaint rates. While this addresses complaint rates directly, the same series of questions...
RSS - Posts