We’re very excited and pleased to launch our redesigned website and blog. As you can see, we have a new logo and an official color scheme. In addition to the cosmetic changes, we’ve improved the underlying structure. We have pages dedicted to our offerings, including Abacus and information about our consulting services. We’ve also consolidated a lot of the information spread...
And that problem is security. Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk. There will always be people who comply with data requests, but I expect more customers to be...
The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps into “pristine” and “recycled.” Pristine traps were defined as...
I’ve talked before about reasons not to hide commercial domains behind whois proxies. Al found another one: if you use a proxies you cannot list your domains with abuse.net. Al has a good write up of whois, and why this is important. So go there and read it.
What did we talk about here on the blog in March? It seems we talked a lot about Gmail but also looked at some CAN SPAM issues. Gmail When it comes to innovating in the inbox, Gmail is leaps and bounds ahead of the pack. They made some improvements to their image caching process and are now respecting cache headers, so marketers can update images and track multiple opens. They also started...
Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers.
I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.
One thing that came out of the ISP session at M3AAWG is that domains need to be warmed up, too. I can’t remember exactly which ISP rep said it, but there was general nodding across the panel when this was said. This isn’t just the domain in the reverse DNS of the sending IP, but also domains used in the Return Path (Envelope From) and visible from. From the ISP’s perspective...
Social engineering is a long standing way to compromise security. Chunkhost reports today that they discovered accounts being compromised through social engineering of Sendgrid support. While the compromise did not work it was a close call. The only thing that saved the targeted customers was their implementation of 2 factor authentication. We know many of our customers individually and...
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line. Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail. More innovation from Gmail in the...
Last week Gmail started contacting ESPs that signed up for their new FBL with more information on how to set up mailings to receive FBL emails. One of the struggles some ESPs are having is the requirement for DKIM signing. Many of the bigger ESPs have clients that sign with their own domains. Gmail is telling these ESPs to insert a second DKIM signature to join the FBL. There are a couple reasons...
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