I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability
February 27, 2015
A must read on engagement
27February
February 26, 2015
Aetna, phishing and security
26February
We’ve just gotten home from M3AAWG and I’m catching up with a lot of the administrative stuff that’s gotten ignored while we were soaking up the tons of information from some of the smartest Internet security folks around. One of the tasks I’m working on is checking on our recent bills from our health insurance provider. Their website seems to be down, so I called them up...
February 24, 2015
Salesforce SPF and now DKIM support
24February
Salesforce has published a SPF record for sending emails from Salesforce for years and with the Spring ’15 release, they will provide the option to sign with DKIM. The SPF record is straight forward, include:_spf.salesforce.com which includes _spf.google.com, _spfblock.salesforce.com, several IP address blocks, mx, and ends with a SoftFail ~all. Salesforce Knowledge Article Number:...
February 23, 2015
Back from M3AAWG
23February
Last week was the another M3AAWG meeting in San Francisco. The conference was packed full of really interesting sessions and things to learn. Jayne’s keynote on Tuesday was great, and brought up a lot of memories of just what it was like to be fighting spam and online abuse in the mid to late 90s. It’s somewhat amazing to me that many of the people I first met, or even just heard...
February 17, 2015
Mary Litynski Award winner Jayne Hitchcock
17February
This morning the Messaging, Mobile and Malware Anti-Abuse Working Group announced the winner of the Mary Litynski Award. Congratulations to Jayne Hitchcock of WHO@ for her work over the last 2 decades fighting online abuse and cyberstalking. I’ve never actually met Jayne, but I do remember following her story in the late 90s. She started off trying to protect people from being scammed by...
February 13, 2015
'Tis the season
13February
It’s the time of the year, when we celebrate a holiday by telling you about email.
February 11, 2015
What is an open?
11February
I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open...
February 9, 2015
Email Authentication in a nutshell
09February
There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return path or 5321...
February 6, 2015
January 2015 – The Month in Email
06February
It’s February already! January went fast, right? At WttW, we are gearing up for MAAWG SF later this month — will we see you there? We started the year with a set of predictions about email. Mostly we think email will continue to be great at some things and not-so-great at other things, and we’ll keep fighting the good fight to make it better. As always, I’m interested in filters and how...
February 5, 2015
MessageSystems Acquires Port25
05February
This morning MessageSystems announced they had acquired Port25 systems. These two platforms were some of the powerhouse brands in the email space. Momentum was the system used by big programs that needed precise control over all their mail from many different streams. Port25 was a lower cost but still powerful system that was accessible to many different size companies. This acquisition gives...
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