The problem with buying lists is that you never know which consumers are already on your list and you risk spamming current subscribers.
May 26, 2011
Buying lists
26May
May 19, 2011
User education doesn't work
19May
A growing OSX security problem illustrates why user education is not the solution to virus, spam or malware problems.
HT: @briankrebs
May 11, 2011
Food for thought
11May
Companies that can’t be bothered to implement good subscription practices will rarely be bothered to send relevant or engaging email.
True or False?
May 5, 2011
I hate spam
05May
But sometimes it makes me laugh. Yesterday I got a 419 that said, “[…]have been diagonalized with HIV/AIDS which has defiled all forms of medical treatment[…]” Diagonalized? Defiled all forms of treatment?
At least it was entertaining, right?
April 27, 2011
Auto-acks don't create a contract
27April
From Eric Goldman’s blog Acknowledging Receipt of an Email Doesn’t Form a Contract–Stebbins v. Wal-Mart. I know a number of people who have tried the “if you do X, we will have a contract” trick and it’s nice to see the courts pointing out how silly this is.
April 11, 2011
Epsilon: Calm and Cool Tempered
11April
Stefano over at emailmarketingblog.it translated our blog post about Epsilon into Italian: Epsilon e la sicurezza dei dati sensibili: calma e sangue freddo.
March 28, 2011
News about the Rustock takedown
28March
Spam levels plummeted 2 weeks ago as the Rustock botnet was beheaded. Reports have been trickling out in the press about the takedown, about the botnet and about the team responsible. Rustock Takedown Analysis at The Register Brian Krebs’ intitial report of the takedown Taking down botnets from a Microsoft attorney Spam Network Shut Down at the Wall Street Journal Global Spam Levels Graph...
March 21, 2011
Thank you, Fred!
21March
I am honored and humbled to be called out as a Goddess of Email Deliverability by Fred Tabsharani in his recent deliverability.com post. He has named and lauded people I am proud to call colleagues and friends. Thank you, Fred.
March 21, 2011
SORBS Progress
A little bird tells me that GFI have resolved their primary blocking issue on SORBS problems. If all goes well I’d expect their infrastructure and policies to improve significantly over the next few months. We’ll wait and see whether the data quality begins to improve after that.
March 17, 2011
Industry Jargon
17March
I have a new laptop, so I’m having to teach the spellchecker some words it doesn’t know.
deliverability, unsubscription, MAAWG, DKIM, epending, ESP, smarthost, return-path …
There sure are a lot of words in the email business that outsiders might not recognize or understand.
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