CategoryAsides

About that spam suit

John Levine has a longer blog post about the Smith vs. Comcast suit. Be sure to read the comment from Terry Zink about the MS related claims.

Reddit and email

Ben over at Mailchimp writes about Reddit discovering a lot of their mail was being blocked because they were sending from the Amazon EC2 cloud.

Standardizing email metrics

Slogging towards e-mail metrics standardization a report by Direct Mag on the efforts of the Email Experience Council to standardize definitions related to email marketing.

Permission versus forgiveness

Stephanie at Return Path has a great blog post on permission and how permission is an ongoing process not a one time thing. There were a couple statements that really grabbed my attention.
What really matters is not that permission was granted, but that it is earned, every time a message is sent […]
Permission requires a strong value proposition.

TWSD: Using FOIA requests for email addresses

Mickey has a good summary of what’s going on in Maine where the courts forced the Department of Inland Fisheries and Wildlife to sell the email addresses of license purchasers to a commercial company. There isn’t permission associated with this and the commercial company has no pretense that the recipients want to receive mail from them. This is a bad idea and a bad way to get email...

iContact lists compromised

iContact has acknowledged that (some) of their customer lists were compromised and that they are investigating. As iContact has chosen not to allow comments on that post, feel free to share comments here.
HT: @aliverson

Yahoo and Goodmail

The industry has been abuzz the last few days with the news that of Feb 1, Yahoo will no longer be supporting Goodmail in their interface. I did get a chance to get a response from someone at Yahoo, but didn’t get a chance to talk to anyone from Goodmail. Look for a post next week discussing the breakup, what impact it has on the industry and what this may mean for other ISPs.

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