Bronto blog has step by step directions on how to run a successful re-engagement campaign.
February 4, 2009
List hygiene
04February
January 30, 2009
AOL backlog
30January
The AOL postmaster queue is backlogged from the recent upgrades. They are working through things as fast as possible, but have warned that they expect delays until they get caught back up.
January 27, 2009
Can I use a purchased list?
27January
Can I use a purchased list?
Thanks to the MailChimp folks for the great resource!
January 26, 2009
Landing pages
26January
One thing I don’t talk about very much is what to do after mail has successfully been delivered to the inbox and the recipient has clicked on a link. Bronto Blog has a post from Friday with tips for successful landing pages.
January 22, 2009
Better Preheaders
22January
Mark Brownlow has an article about using pre-header space better in your emails.
January 8, 2009
MAAWG agenda published
08January
For those of you who are MAAWG members, the agenda for the February meeting in San Francisco has been published. Who is planning on attending?
January 7, 2009
Legitimate list vendors
07January
In this week’s Magilla newsletter, Ken provides a number of ways to identify a bad email list vendor. His suggestions are not only appropriate for list vendors, but are also a good way to screen mail partners, customers or even vendors.
December 11, 2008
e360 v. Spamhaus
11December
Mickey has been posting new documents in the e360 v. Spamhaus case. I’ve not had the time to read them, yet, but have seen some of the excerpts. Spamhaus is moving for summary judgment and moving to strike Mr. Lindhart’s testimony.
December 2, 2008
Mailing old files, part 2
02December
Stephanie Miller at ReturnPath offers suggestions on how marketers can break the rules, mail old lists and reap the rewards.
November 12, 2008
FBL updates
12November
Roadrunner shifted the release date for their new FBL to December 14th.
Despite rumors, the Yahoo FBL is not actually accepting new participants.
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