Can I use a purchased list?
Thanks to the MailChimp folks for the great resource!
NICE! This is such a problem for clients of ours who think they know what they are doing. Because they read an article on email marketing, somehow they know where they can get a list and how to use it. Obviously opt in is the farthest from their mind so it is up to us as the ESP to educate them in the ways of email marketing.
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