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Category: Industry

Gmail tab weirdness

Lots of reports today about mail being delivered to unusual tabs today. Mail that normally goes to promotions is in updates, updates are in the inbox, things like that. It’s not just you. Update: The Washington Post reported on the bug. https://www.washingtonpost.com/technology/2018/12/07/gmail-promotions-bug-reveals-an-algorithmic-mystery/?utm_term=.fadd3485a612

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Never 100% inbox

No matter how great an email program deliverability is, no one can guarantee that 100% of the email sent will reach the recipient’s inbox. Why? Recipients can make decisions about where mail goes in their own inbox. Every mail client has a way for users to control where mail is delivered. This is good for […]

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How much is too much?

Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 […]

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Successful sends on Black Friday

Last year a number of ISPs mentioned the Black Friday email volume was congesting their systems and causing delays. While anecdotally it seems that volume is up over last year I also haven’t heard any ISPs talking about congestion. Likewise, most of the delivery folks I’ve spoken too today and over the weekend are saying […]

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Ready. Set…

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Email addiction survey

The great folks over at Zettasphere and Emailmonday have released their Email Addiction Survey. Nothing surprising in the data that I can see, although I suspect one particular data point is going to surprise folks. Yup, more than 70% of people don’t really care about a do not reply address in a message. Honestly, I’m not […]

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Return Path FBL page down

As of 6pm UTC the fbl.returnpath.com website is down. Return Path are aware of the issue and are working to fix it. I haven’t seen any estimated time to fix. But, it’s not just you and they are aware. EDIT: And 30 minutes after I posted this, it’s back. All fixed! Go and submit your […]

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Why aren’t they answering my emails?

Anyone actively handling deliverability issues has had the experience of submitting a ticket or email and receiving no response. Alternatively, we get a boilerplate response that seems to not address the question. It happens to me, it happens to colleagues, it happens to everyone. One of the biggest challenges we face is taking that lack of […]

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Thinking about filters

Much of the current deliverability advice focuses on a few key ideas: Authenticate your mail with SPF, DKIM and DMARC Use a dedicated IP. Monitor delivery. Clean your data. All of these things are absolutely things you should be doing, but senders can do all these things and still have cruddy delivery. These things are […]

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Transactional mail can be spam

Marketers have a thing about transactional mail. In the US, transactional mail is exempt from many of the CAN SPAM regulations. If they label a mail transactional, then they can send it even when the recipient has opted-out! The smart marketer looks for opportunities to send transactional mail so they can bother spam get their brand in […]

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