CategoryIndustry

Apple MPP reporting and geolocation

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice...

Apple MPP

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is it and what does it do? Image Loads It’s all about images in email and how they’re loaded (particularly invisible one pixel images that are used solely for tracking). Why...

About the Apple thing

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open rates. From my perspective...

What’s the best opt-in method?

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out.

What’s your favourite method of opt-in?

Current events and filters

That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog. With everything going on in the US, people are applying the...

#ltdelivery: Maintaining reputation

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations.

Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.

Lets Talk Delivery

Hope everyone had a good break. The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes. A couple things have changed about how...

Let’s Talk: Reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions...

Let’s Talk: Engagement part 2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda for...

Upcoming events

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual...

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