I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.
I avoided it for long enough that other folks wrote articles saying pretty much what I’d say. Yay!
You should read what Al has to say over at SpamResource.
It’s time we talk about cold outreach mail. In the last 2 years the volume and aggressiveness of cold outreach mail seems to have exploded. There are dozens of companies out there who are selling services to companies to facilitate cold outreach. My own sales mailbox is full of requests from companies to help them solve their delivery problems. So let’s talk about cold outreach...
DMARC is the newest of the authentication protocols. It compares the domain in the From: address to the domains authenticated by SPF and DKIM. If either SPF or DKIM pass and they are in the same organizational domain as the domain in the From: address then the email is authenticated with DMARC. I wrote A Brief DMARC primer back in 2014 – when Yahoo deployed p=reject late on a Friday and...
The gentleman with the excellent hat is Иван IV Васильевич, The Great Sovereign, Tsar and Grand Prince of all Russia, Vladimir, Moscow, Novgorod, Tsar of Kazan, Tsar of Astrakhan, Sovereign of Pskov, Grand Prince of Smolensk, Tver, Yugorsk, Perm, Vyatka, Bolgar and others, Sovereign and Grand Prince of Novgorod of the Lower Land, Chernigov, Ryazan, Polotsk, Rostov, Yaroslavl, Beloozero, Livonia...
A common complaint about the advice or answers any deliverability person gives is that the generic answer to questions is: It Depends. This is frustrating for a lot of folks because they think they’re asking a simple question and so, clearly, there should be one, simple, clear answer. The problem is that there is almost never one answer in deliverability and details do matter. Let’s...
Deliverability matters because we are the conscience of our companies. We are the ones who tell our companies, and particularly the marketing team, no. We’re the ones looking out for the health of our company reputation, the recipient’s inbox and the email ecosystem as a whole. What is deliverability? On the surface, deliverability is the job that ensures email makes it to the inbox...
Mailbox providers want happy recipients Mailbox providers want their users to be happy with the mail they receive and the service they get. That’s driven by stark business reasons: acquiring new users is costly, happy users bring in revenue – whether directly, or indirectly via advertising – and their word of mouth helps bring in more users, and hence more revenue. That’s...
Welcome to deliverability week. I want to especially thank Al for doing a lot of work behind the scenes herding this group of cats. He’s an invaluable asset to the community. The topic today is why deliverability matters to me. Until I started writing this, I hadn’t really thought about it much. Like most folks, I kinda fell into deliverability. I still describe myself as a scientist...
What is Deliverability Week? Al Iverson decided it should happen, and asked a bunch of deliverability folks to share some of their thoughts about the deliverability industry – why do we do this? where did we come from? what’s next? Monday Al’s summary of the day, Deliverability Week: Why deliverability matters to us. Deliverability Matters, and welcome to Deliverability Week...
I’ve seen a bunch of folks panic about some phrasing in Google’s Email sender guidelines. Buried deep in the Message formatting section Google say: Don’t use HTML and CSS to hide content in your messages. Hiding content might cause messages to be marked as spam. Read literally that might cause you to wonder about your use of CSS display:none to switch between different content on...
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