I’ve mentioned multiple times before that I really don’t like using personal contacts until and unless the published or official channels fail. I don’t hold this opinion just about resolving delivery issues, but also use official channels when reporting spam to one of my addresses or spam traps. My usual complaints contain a plain text copy of the mail, including full headers...
I’ve been seeing reports over the last few days about an increase in bounces at Yahoo. Reliable people are telling me they’re seeing some increase in “invalid user” bounces. You may remember Yahoo announced an overhaul of their mail product back in December. Reliable sources tell me that this is more than just interface revamp. In the back end, Yahoo! is removing older...
M3AAWG publishes documents summarizing and discussing current practices for stopping and preventing abuse. Some of these documents are focused on ISPs while others are focused on marketers. While M3AAWG is not directly nor officially a standards body, most of the documents have been written by members and reflect the best current practices for that document. Members have been asked to leave the...
Over the weekend I noticed a new CSS framework aimed at email rather than web development, “Antwort“. This isn’t the first or only framework for email content, but this one looks simple and robust, and it allows for content that doesn’t just adapt for different sized displays but looks good on all of them. The idea behind it is to divide your content into columns, magazine...
I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve even fleshed it out so the site itself acts as an...
This week’s Wednesday question comes from D. What are your thoughts on bounce handling There’s no specific standard for bounce handling as we often talk about it. While a lot of people will mention the RFCs, the RFCs only say what to do with a single email that gets a 4xy or a 5xy during the SMTP transaction. If the message gets a 5xy during the SMTP transaction, then the email MUST...
This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.
Collecting email addresses at point of sale is a challenge. Some stores collect the addresses electronically, where the clerk or the customer types addresses directly into the register. Smaller stores, however, typically collect addresses on a sheet of paper at the cash register. Eventually someone takes the list and types it into whatever contact management system the store maintains. There are...
I haven’t been able to track down any information about what happened, but it seems MINI USA had a major oops in their email marketing recently. So much so that they’re sending out apologies by snail mail. Pictures of the apology package appeared on Reddit earlier this week, and include a chocolate rose, some duct tape and a SPAM can stress reliever. It’s a great example of a...
In the comments of last week’s Wednesday question John B. asked Can you elaborate on specifics of “configure machines to not look like spam ware”? There are a lot of things that spamware does that is different from a lot of standard MTAs. Here are a list of things that may make your mail look like it is running spamware to a receiving server. Using weird values for HELO/EHLO, like a bare IP...
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