On August 1 two domains in the Netherlands are going away: wanadoo.nl and orange.nl. Current users of these domains are being transitioned to new addresses at online.nl. Mailchimp has more information and links. This is a good time for all of us to consider how easy it is for a subscriber to change their address of record. Some senders just have the subscriber unsubscribe from one address and...
ThinkGeek have a bit of a challenging audience to connect with. Many of their customers are, well, geeks. And many geeks have a reputation for being suspicious of marketing. I’d even go so far as to say that ThinkGeek has a bigger marketing challenge than other popular retailers. One of the challenges all marketers face, though, is getting people to actually open and read an email carefully...
MarketingSherpa has a great case study of a retailer that got a 208% higher conversion (purchase) rate for a targeted email sent to a small segment (10%) of their list. “These types of campaigns appeal to a specific group, and it’s important that we maintain the integrity of our list. Marketing the wrong message to our group is going to increase our unsubscribe rate and [hurt] the...
There’s a certain type of sender that thinks every ISP block or email delivered to the bulk folder is a false positive. They’re so sure that the filters aren’t actually supposed to catch their mail that they’ll spend any amount of money and do every possible thing to get their mail to the inbox. The problem for these senders, though, is that their mail is exactly the type...
From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
The Verge has a long article about Internet Marketing and how much fraud is perpetrated by people who label themselves Internet Marketers. It was interesting, but I didn’t think it was necessarily relevant to email marketers until I saw this quote from Roberto Anguizola at the FTC Bureau of Consumer Protection. “savvy internet fraudsters use fake information, they use a host of shell...
Want to see a WWF style smackdown? Put a marketer and a delivery expert in a room and ask them to discuss frequency and whether or not more mail is better. The marketer will point to the bottom line and how much more money they make when they increase frequency. The delivery expert will point to inbox rates and user engagement and point out that too much mail drives users to ignore the mail. This...
Kickstarter’s success has made a lot of people pay attention to the concept of crowdfunding. At it’s best, crowdfunding investment allows fans of an artist to send her money to directly support her work, and get something special out of it. At it’s worst, it’s photoshopped fake products, dubious consumer electronics and videogame projects from the implausible to outright...
There are a number of places that will sell business leads from data they’ve compiled, crawled or crowd-sourced. How great is that? Anyone can buy a list of targeted business information to use to further their business goals! Awesome! Great! Step right up and get your lead here! But how accurate is that information really? One of the bigger companies, which allows for public searches, is...
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon? Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic. In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant...
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