This week I received an email from a vendor we purchased software from 6 months ago. And it was exactly 6 months to the day of our original purchase I received an email basically reminding me of what I purchased and asking me to update my contact information. Thank you for using Atlassian software and we hope it has been of continuing benefit to your organisation! We wanted to take a moment to...
A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link to reactivate her subscription. The mail copy and the website spends an awful lot of time talking about how...
There has been a plethora of big brand companies doing stupid stuff with marketing recently. I can only figure it’s end of quarter and everyone is looking to pump up their numbers as fast as possible. I talked about Millenium hotels sending me with an utterly irrelevant ad earlier this week. @Yahoomail direct message spammed all their twitter followers with an ad for something related to...
As a past guest and/or meeting planner of Millennium Hotels and Resorts we are pleased to share these occasional special offers. If you no longer wish to receive email communications from us, please click the unsubscribe link. Please note that this broadcast is sent from an address which is not monitored. If you have questions about the offer, please contact us directly. Our hotel contact details...
Tom Sather has a good summary of the problems with inactive email addresses and why data hygiene is critical to maintain high deliverability. These recommendations are some of the most difficult to convince people to implement. Some of my clients even show me numbers that show that a recipient that hadn’t opened or read and email in 18 months, suddenly made a multi-hundred dollar purchase...
This morning, someone asked an interesting question. Last time I worked with the actual HTML design of emails (a long time ago), <head> was not really needed. Is this still true for the most part? Any reason why you still want to include <head> + meta, title tags in emails nowadays? There are several bits of information in the <head> part of an HTML document that can affect the...
Passwords are convenient for the end user, but it’s too easy to lose control of them. People share them with other people. People write them down, where they can be read. People send them in email, and that email is easily intercepted. People’s web browsers store the passwords, so they can log in automatically. Worst of all, perhaps, people tend to use the same username and password...
It’s a problem anyone who has done any delivery work has faced. There’s a client who is having blocklist problems or ISP delivery problems and they won’t pay any attention to what you say. They insist that you talk to the blocklist or the ISP or hand over contacts directly so they can “dialog with” someone internally. They don’t like what they’re hearing...
James Hoddinott posts, over on the Cloudmark blog, about another arrest associated with hackers infecting machines with a trojan that steals personal information. There are so many security risks out there, and these messages have been hammered home recently. Home users are at risk from trojans, some spread by spam and some spread by advertising networks. Corporate users are at risk from all of...
There are a lot of different perspectives on Feedback Loops (FBLs) and “this is spam” buttons across the email industry. Some people think FBLs are the best thing since sliced bread and can’t figure out why more ISPs don’t offer them. These people use use the data to clean addresses off their lists, lower complaints and send better mail. They use the complaints as a data...
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