CategoryIndustry

Email news today

Ironport have rolled out an update to their rule engine which has a bug causing mail problems. According to discussion on the mailop list, the new rule engine is folding the header with a line feed (LF) rather than a carriage return (CRLF). This is breaking things, including DKIM signatures. Ironport is aware of the issue. I expect an updated rollout shortly. AOL migrated the last few users onto...

Verizon Media Postmaster Site

Marcel brought up in the comments that Verizon Media has a postmaster site. The ex-AOL and Yahoo folks have done a great job providing information for senders to help troubleshoot their mail. There is a direct link to receive sender support. As I’ve said before, you should always use the form when looking for sender support. Thanks to all the VM folks who have worked so hard to get a new...

AOL postmaster site *poof*

We knew this day would come, but somehow it doesn’t make it any easier. The AOL postmaster site is gone. Raise a toast tonight to all the people who created and maintained the site for the last decade and a half. Raise a toast tonight to the email industry that was. Thanks to all the AOL folks throughout the years that poured so much into making email better for their customers and the rest...

Email verification vendor leaking marketer data

I’ve been waiting for this to happen. An email verification vendor has left their database of 800 million email addresses along with detailed individual data. unprotected on the internet. Bob Diachenko reported the discovery yesterday on his blog. Wired also ran an article (An Email Marketing Company Left 809 Million Records Exposed Online) based on his findings. Padlock on a keyboard with...

Audiences, targeting and signups

A few weeks ago we closed on our new house in Dublin. This weekend we’re going to one of those ‘home shows’ where people try and sell you all sorts of things for your home. We know there are some things we want to do with the house so we’re headed out to the convention centre this weekend. Tickets are “free” but they ask for contact information, including an...

Gmail, machine learning, filters

I’m sure by now readers have seen the article from Gmail “Spam does not bring us joy — ridding Gmail of 100 million more spam messages with TensorFlow.” If you haven’t seen it, go read it. It’s not often companies write about their filtering philosophy and what tools they’re using to manage incoming bad mail. There were a few parts of the article that...

AOL FBL petering out

This is pretty clear evidence that AOL accounts are being transferred to the Oath / Verizon Media / Yahoo backend. AOL has been slowly disabling their postmaster pages and I don’t trust them to provide accurate info any longer. I am also way of using the contact forms at AOL these days. It’s possible that no one is monitoring them. Looks like the last of the AOL mail infrastructure is...

Share your average bounce rates

The question came up on slack this morning about bounce rate benchmarks. What are the normal / average bounces that different ESPs see? Does region matter? What’s acceptable for bounce rates? Bounce rate is an overall measure of address quality Here’s your the chance for ESPs share the data from your customers. We’re interested in anything you care to share. But more detail is...

One subscription should equal one unsubscription

One of the side effects of using tagged addresses to sign up for things is seeing exactly what companies do with your data once they get it. For instance, 3 years ago I downloaded a white paper or something from an ESP. That white paper was apparently co-branded and the other company got my email address from the ESP. They’re now sending mail to that address. I unsubscribed from the ESP...

Spamtraps on the brain

I really dislike whomever it was that coined the term pristine spamtraps. I get what they were trying to do, explain the different kinds of spamtraps and how different traps get on your list in different ways. Except… any type of trap can end up on your list in any way. For instance, not every recycled trap shows up on a list because bounce handling is bad. Sometimes, people input their old...

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