The gentleman with the excellent hat is Иван IV Васильевич, The Great Sovereign, Tsar and Grand Prince of all Russia, Vladimir, Moscow, Novgorod, Tsar of Kazan, Tsar of Astrakhan, Sovereign of Pskov, Grand Prince of Smolensk, Tver, Yugorsk, Perm, Vyatka, Bolgar and others, Sovereign and Grand Prince of Novgorod of the Lower Land, Chernigov, Ryazan, Polotsk, Rostov, Yaroslavl, Beloozero, Livonia...
A common complaint about the advice or answers any deliverability person gives is that the generic answer to questions is: It Depends. This is frustrating for a lot of folks because they think they’re asking a simple question and so, clearly, there should be one, simple, clear answer. The problem is that there is almost never one answer in deliverability and details do matter. Let’s...
Deliverability matters because we are the conscience of our companies. We are the ones who tell our companies, and particularly the marketing team, no. We’re the ones looking out for the health of our company reputation, the recipient’s inbox and the email ecosystem as a whole. What is deliverability? On the surface, deliverability is the job that ensures email makes it to the inbox...
Mailbox providers want happy recipients Mailbox providers want their users to be happy with the mail they receive and the service they get. That’s driven by stark business reasons: acquiring new users is costly, happy users bring in revenue – whether directly, or indirectly via advertising – and their word of mouth helps bring in more users, and hence more revenue. That’s...
Welcome to deliverability week. I want to especially thank Al for doing a lot of work behind the scenes herding this group of cats. He’s an invaluable asset to the community. The topic today is why deliverability matters to me. Until I started writing this, I hadn’t really thought about it much. Like most folks, I kinda fell into deliverability. I still describe myself as a scientist...
What is Deliverability Week? Al Iverson decided it should happen, and asked a bunch of deliverability folks to share some of their thoughts about the deliverability industry – why do we do this? where did we come from? what’s next? Monday Al’s summary of the day, Deliverability Week: Why deliverability matters to us. Deliverability Matters, and welcome to Deliverability Week...
I’ve seen a bunch of folks panic about some phrasing in Google’s Email sender guidelines. Buried deep in the Message formatting section Google say: Don’t use HTML and CSS to hide content in your messages. Hiding content might cause messages to be marked as spam. Read literally that might cause you to wonder about your use of CSS display:none to switch between different content on...
We just got back from Amsterdam a couple of days ago, after attending the Deliverability Summit. It may have been the best email event I’ve been to in several years. Not too big, not too small. Plenty of space and time to meet up with folks. Mostly great sessions, a better average than most conferences. Well organized, at a lovely location, with a safe and welcoming environment. Andrew et...
Six years ago today I wrote here “Spam isn’t going away“, talking about systemic problems at Google, Cloudflare and Amazon and in India. If I were writing it today I might mention Microsoft, Salesforce and ExactTarget as well as Google, and might stress Amazon less (mostly because all the Amazon spam sites tend to be hidden behind Cloudflare, so you don’t know...
Yes, it’s another yahoogle best practices post. Google divide their requirements for senders into those sending more than 5,000 messages a day, and those sending less. Yahoo divide their requirements into “All Senders” and “Bulk Senders”, and explicitly don’t define that via a volume threshold: “A bulk sender is classified as an email sender sending a...
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