CategoryIndustry

Engagement filters for B2B mail

While I was doing some research for a client today I rediscovered Terry Zink’s blog. Terry is one of the MS email folks and he regularly blogs about the things MS is doing with Outlook.com and Office 365. The post that caught my eye was discussing the Microsoft Spam Fighter program. The short version is that in order to train their spam filters, Microsoft asks a random cross-section of...

Desks and distractions

Our first real company purchase was a big. solid pair of desks. See, we owed a lot of money to the IRS, but if we bought some equipment we could decrease the amount we had to pay the IRS. So we invested in very nice, wooden desks that would hold heavy CRT monitors. Things have changed over the years and we don’t have CRTs any more. And maybe it’s time to upgrade or replace our desks...

September 2017: The Month in Email

Happy October! ‘Tis the season for “the scariest costumes to wear to an inbound marketing Halloween party”. Terrifying, right? A perfect occasion for spam-infused mai tais! In other news from the blog in September, I wrote several posts about the Equifax breach, starting with the announcement of the compromise on September 7th and their utterly inadequate response, followed by more incompetence...

Back from MAAWG

Had an all too short trip to M3AAWG. It was great to see old friends and meet new folks. I have lots to talk about and a poll to get into the field once I get caught up on client work. While I’m deep in the depths of my inbox, I thought I’d share a bit of insight into the question of new domain vs. subdomain that often comes up. I can’t stress this enough. subdomain.example.com...

MAAWG next week

I’ll be up in Toronto Tuesday and part of Wednesday for the M3AAWG meeting. If you’re there, say HI!

Way to go Equifax

Earlier this month I wrote about how we can’t trust Equifax with our personal data. I’m not sure we can trust them with a cotton ball. Today, we discover Equifax has been sending consumers worried about their personal information leaking to the wrong site. [O]n multiple occasions over the span of weeks, the company’s official Twitter account responded to customer inquiries by...

Microsoft changes

There’s been quite a bit of breakage and delivery failure to various Microsoft domains this month. It started with them changing the MX for hotmail.co.uk, then the MX for hotmail.fr… and both these things seem to have broken mail. I also saw a report this morning that some of the new MXs have TLS certificates that don’t match the hostnames. What’s going on? Historically...

Thinking about deliverability

I was chatting with folks over on one of the email slack channels today. The discussion was about an ESP not wanting to implement a particular change as it would hurt deliverability. It led me down a path of thinking about how we think of deliverability and how that informs how we approach email. The biggest problem I see is the black and white thinking. There’s an underlying belief in the...

About those degrees…

There is a meme going around related to the Equifax hack that points out an executive in charge of security doesn’t have a degree related to security. Surprise! A lot of the folks who currently keep us safe on the internet don’t have degrees in security. They just didn’t exist when we were in school. I think Paul summed it up best: [T]alking about Susan Mauldin’s music degree is...

Targeted advertising

A friend posted a link in IRC pointing at a couch at Wayfair.com. Now I have Wayfair.com ads following me around the internet.
ProPublica wrote an article about how Facebook lets advertisers micro target “jew haters” and other hate groups.
I received this postcard in the mail. 
Targeted Advertising.

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