CategoryIndustry

August 24, 2016

Google takes on intrusive interstitials

By laura

2 Min read

4 comments

24August

Starting next January, Google will be modifying its mobile search results to lower the ranking of sites that use interstitials that interfere with the users experience. In a blog post announcing the change they explain: Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices...

August 20, 2016

Gmail showing authentication results to endusers

By laura

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20August

A bit of older news, but worth a blog post. Early in August, Gmail announced changes to the inbox on both the web interface and the android client. They will be pushing authentication results into the interface, so end users can see which emails are authenticated. These are not deliverability changes, the presence or absence of authentication will not affect inbox delivery. And the gmail Gmail...

August 18, 2016

Ongoing subscription attack

By laura

2 Min read

6 comments

18August

Brian Krebs posted a couple days ago about his experience with the subscription bomb over the weekend. He talks about just how bad it was over the weekend. At approximately 9:00 a.m. ET on Saturday, KrebsOnSecurity’s inbox began filling up with new newsletter subscriptions. The emails came in at a rate of about one new message every 2-3 seconds. By the time I’d finished deleting and unsubscribing...

August 17, 2016

Spamhaus comments on subscription attack

By laura

2 Min read

3 comments

17August

Steve Linford, CEO of Spamhaus commented on my blog post about the current listings. I’m promoting it here as there is valuable information in it. Excellent well summarized article Laura ? No we’ve not changed SBL policy to require COI. It’s something we very strongly advise but we can not make a requirement. We’ll have to consider it if list-bombing of this magnitude can not be kept in...

August 16, 2016

Improving Outlook Email Display

By laura

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16August

Today Litmus announced they had partnered with Microsoft to fix many of the rendering issues with Outlook. Congrats, Litmus! This is awesome. I know a lot of folks have tried to get MS to the table to fix some of the problems with Outlook. Take a bow for getting this off the ground. According to Litmus, the partnership has two parts. A rendering bugs feedback loop New Microsoft email clients...

August 11, 2016

Are you (accidentally) supporting phishing

By laura

2 Min read

1 comment

11August

One of the themes in some of my recent talks has been how some marketers teach their customers to become victims of phishing. Typically I’m talking about how companies register domains “just for email” and then use those for bulk messages. If customers get used to mail from company.ESP.com and companyemail.com they’re going to believe that company-email.com is also you...

August 10, 2016

Learning to fish

By laura

1 Min read

1 comment

10August

I am honored to be included in the Learn to Fish document built by Adobe.

August 9, 2016

Email Marketing as News?

By laura

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09August

This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.

That’s the problem with contextual marketing, you never really know if your target will understand the context.

August 8, 2016

BT Internet

By laura

1 Min read

10 comments

08August

I’ve been seeing reports for the last few weeks that a lot of folks are having problems getting mail into BT Internet. Many people are reporting the response smtp;554 Message rejected for policy reasons (3.2.2.1) – Please report any problems to BT via the postmaster btinternet.com mailbox and include your sending ip address with an example header of your email Unfortunately, the...

August 5, 2016

Beware the oversimplification

By laura

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05August

Setting up a DMARC record is the easy bit. Anyone can publish a record in DNS that will trigger reports to them. The challenge is what to do with those reports and now to manage them. DMARC is a complex protocol. It builds on two other protocols, each with their own nuances and implementation issues. I’ve written in the past about what DMARC is, what you need to know to decide if...