CategoryIndustry

Spamhaus comments on subscription attack

Steve Linford, CEO of Spamhaus commented on my blog post about the current listings. I’m promoting it here as there is valuable information in it. Excellent well summarized article Laura ? No we’ve not changed SBL policy to require COI. It’s something we very strongly advise but we can not make a requirement. We’ll have to consider it if list-bombing of this magnitude can not be kept in...

Improving Outlook Email Display

Today Litmus announced they had partnered with Microsoft to fix many of the rendering issues with Outlook. Congrats, Litmus! This is awesome. I know a lot of folks have tried to get MS to the table to fix some of the problems with Outlook. Take a bow for getting this off the ground. According to Litmus, the partnership has two parts. A rendering bugs feedback loop New Microsoft email clients...

Are you (accidentally) supporting phishing

One of the themes in some of my recent talks has been how some marketers teach their customers to become victims of phishing. Typically I’m talking about how companies register domains “just for email” and then use those for bulk messages. If customers get used to mail from company.ESP.com and companyemail.com they’re going to believe that company-email.com is also you...

Email Marketing as News?

This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.

That’s the problem with contextual marketing, you never really know if your target will understand the context.

BT Internet

I’ve been seeing reports for the last few weeks that a lot of folks are having problems getting mail into BT Internet. Many people are reporting the response smtp;554 Message rejected for policy reasons (3.2.2.1) – Please report any problems to BT via the postmaster btinternet.com mailbox and include your sending ip address with an example header of your email Unfortunately, the...

Beware the oversimplification

Setting up a DMARC record is the easy bit. Anyone can publish a record in DNS that will trigger reports to them. The challenge is what to do with those reports and now to manage them. DMARC is a complex protocol. It builds on two other protocols, each with their own nuances and implementation issues. I’ve written in the past about what DMARC is, what you need to know to decide if...

Internet security is national security?

This popped up on my FB feed yesterday.

What say you? Do we need to create a major effort to improve online security? What challenges do you see to making it work?
Edit: After I published this, I found an article stating that 3.7 million people had their personal health information compromised in a recent attack.

July 2016: The Month in Email

We got to slow down — and even take a brief vacation — in July, but we still managed to do a bit of blogging here and there, which I’ll recap below in case you missed anything. At the beginning of the month, I wrote about email address harvesting from LinkedIn. As you might imagine, I’m not a fan. A permissioned relationship on social media does not equate to permission to email...

The history of email

My first access to “the internet” was through a dialup modem on a VAX at the FDA. I was a summer intern there through my college career and then worked full time after graduation and before grad school. My email address ended in .bitnet. I could mail some places but not others. One of the places I couldn’t send mail was to my friends back on campus. A few of those friends were...

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