Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header.
To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other mail clients will follow suit.
A question came up on a recent deliverability panel about role accounts. What is a role account? A role account is an email address that goes to a particular role or position rather than to a person. In many cases email to that address gets sent to a ticketing system or sent to multiple people. Sometimes the address does go to a single person. The point of role accounts is to have standardized...
I wrote a few days ago about permission and how it was the key to getting into the inbox. It’s another one of those “necessary but not sufficient” parts of delivery. There are, however, a lot of companies who are using email without the recipient permission. These companies often contact me to help them solve their delivery problems. Often these are new companies who are trying...
Dear Laura, We have a real estate client who has asked us to include short video previews of houses in their weekly newsletters to prospective buyers. The videos are great — informative, well-produced, and they definitely meet your definition of wanted email, as subscribers have been asking for this content for a long time. Unfortunately, we are learning that many email service providers...
Len Shneyder writes about what we can expect to see in the near future email landscape.
Email is, still, primarily a written medium. This means that good copywriting is crucial. Today I opened up an email and the pre-header says: Laura, should have get your Naturals Sample Bag.*Web Version Wait. What? Maybe they mean “should have got”? But that’s implying they’re sending out free sample bags to everyone. That can’t be right. But I can’t tell...
Summer, already? Happy June! Here’s a look at our busy month of May. I had a wonderful time in Atlanta at the Salesforce Connections 2016 conference, where I spoke on a panel about deliverability. While in Atlanta, I also visited our friends at Mailchimp, and later spoke at the Email Innovations conference in Las Vegas, where I did my best to avoid “explaining all the things”. Since my speaking...
The FCC recently published a notice of proposed rulemaking that will have an impact on how we fight abuse on the internet. M3AAWG has submitted a comment on the proposal (pdf link). All submissions can be found on the FCC website.
This morning on Facebook a friend posted a picture saying that 15 years ago was the very first anti-spam conference (Spamcon*). All we have are some blurry scans of pictures and coffee mugs. . That 550 sign belonged to the bar where the night out was held. It got bought by K & P and lived in their garden until it rotted away a few years ago. So many folks who are still active in the space...
I got my first email address in the very late 80s. I was an intern at a government agency. I learned a lot there: how to sequence DNA, how to handle radioactive material, how to handle human pathogens, and how to send email. I got my first non-work non-school address in the mid-90s. One of the first things I did was join some mailing lists. One of them was a list for folks who had pet rabbits. I...
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