Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price! All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to buy. I think some marketers are so used to making outrageous claims to support...
It was about 8 months ago I published a list of ESPs that prohibit the use of purchased lists. There have been a number of interesting responses to that post. ESPs wanted to be added to the list The first iteration of the list was crowdsourced from different ESP representatives. They shared the info they had with each other. With their permission, I put it together into a post and published it...
Gerald Marshall of Email Industries looked at over a hundred different 2016 predictions and organized them for us. Most predictions went into the segmentation and personalization and automation buckets. Only a few predictions were security related, which either means I’m ahead of the curve or on a different planet. Time will tell.
This morning I had the pleasure of participating in the SparkPost 10 experts in 50 minutes webinar. I am honored to be included with such a smart group of forward thinking leaders in the email space. The webinar was also live tweeted using #emailpros. I’ve put together some of my favorite tweets from today. What was fun for me was listening to the similarities and differences in our views...
The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to Insight 2016! 5 CAN SPAM myths. Send Grid’s General Counsel speaks...
I don’t always do predictions posts, even though they’re popular. Most years I skip them because I don’t see major changes in the email space. And, I’m not the type to just write a prediction post just to post a prediction. This year, though, I do see changes for everyone in the email space. Most of them center on finally having to deal with the technical debt that’s been accumulating over the...
I started seeing some folks complain about false CBL listings a few hours ago. I’m now seeing the same folks saying the listings are being removed.
The symptoms look similar to what happened in November (mentioned here), but it appears the CBL team are on top of things and are working to rectify things quickly.
I’ve been accepted as a speaker for the Email Innovations Summit in Las Vegas in May. This is a conference hosted by the folks behind the Only Influencers group and should be a great way to meet some of the leading minds in email marketing. I’ll be speaking on some of the things I see changing in the email space and how that will affect email marketing as a whole. I think it will be...
A number of hosting providers are blocking outgoing port25. This has implications for a lot of smaller senders who either want to run their own mail server or who use SMTP to send mail to their ESP. What is port25 Port25 is the designated email sending channel. Much like websites are on port80 (or 8080) and DNS is on port53, email is sent over port25. Mostly. Why block Port25 Port25 blocking is a...
A big part of my predictions for 2016, that I’ll publish shortly, is that security is going to be a huge issue. I think we’re really going to see receivers expecting senders to have their houses in order when it comes to sending mail. Of course, some filter companies need to get their houses in order to. Yesterday, a security researcher went public with problems in the TrendMicro anti...
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