CategoryIndustry

February 17, 2015

Mary Litynski Award winner Jayne Hitchcock

By laura

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17February

This morning the Messaging, Mobile and Malware Anti-Abuse Working Group announced the winner of the Mary Litynski Award. Congratulations to Jayne Hitchcock of WHO@ for her work over the last 2 decades fighting online abuse and cyberstalking. I’ve never actually met Jayne, but I do remember following her story in the late 90s. She started off trying to protect people from being scammed by...

February 11, 2015

What is an open?

By laura

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11February

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open...

February 9, 2015

Email Authentication in a nutshell

By laura

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09February

There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return path or 5321...

February 6, 2015

January 2015 – The Month in Email

By laura

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06February

It’s February already! January went fast, right? At WttW, we are gearing up for MAAWG SF later this month — will we see you there? We started the year with a set of predictions about email. Mostly we think email will continue to be great at some things and not-so-great at other things, and we’ll keep fighting the good fight to make it better. As always, I’m interested in filters and how...

February 5, 2015

MessageSystems Acquires Port25

By laura

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05February

This morning MessageSystems announced they had acquired Port25 systems. These two platforms were some of the powerhouse brands in the email space. Momentum was the system used by big programs that needed precise control over all their mail from many different streams. Port25 was a lower cost but still powerful system that was accessible to many different size companies. This acquisition gives...

February 3, 2015

Amazon launching new email service WorkMail

By josh

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03February

Amazon is launching a new email service called Amazon WorkMail.  Amazon already offers a Simple Email Service (SES) that allows customers to send outbound-only emails and unlike SES, WorkMail will be a full feature email, calendaring, and client management product.  The new WorkMail mail service will compete with enterprise email solutions such as Microsoft Exchange Server.  WorkMail will support...

January 28, 2015

Email filtering: not going away.

By laura

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28January

I don’t do a whole lot of filtering of comments here. There are a couple people who are moderated, but generally if the comments contribute to a discussion they get to be posted. I do get the occasional angry or incoherent comment. And sometimes I get a comment that is triggers me to write an entire blog post pointing out the problems with the comment. Today a comment from Joe King showed...

January 27, 2015

Deliverability, Return Path, List-Unsubscribe Header

By josh

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27January

Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource. Constant Contact posted a blog post about how they measure email deliverability on January 10th.  They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a third-party and report that they get 97%...

January 27, 2015

Salesforce State of Marketing Report

By josh

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Salesforce published their State of Marketing report last week. The report was compiled after receiving 5,000 responses to their questionnaire. Reading the report it is clear, email is critical to businesses. 73% of marketers believe email marketing is core to their business, 71% felt mobile marketing was core, and 66% of social media marketing was core to their business. Other interesting...

January 22, 2015

Office365 checking DMARC on the inbound

By laura

5 Min read

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22January

According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains what to do with messages that...