Over the last few months more and more marketers are finding their primary delivery challenge is the Gmail inbox. I’ve been thinking about why Gmail might be such a challenge for marketers. Certainly I have gotten a lot of calls from people struggling to figure out how to get into the Gmail inbox. I’ve also seen aggressive domain based filtering from Gmail, where any mention of a...
April was a big month of changes in the email world, and here at Word to the Wise as we launched our new site, blog and logo. DMARC The big story this month has been DMARC, which started with a policy change Yahoo made on April 4 updating their DMARC policy from “report” to “reject”. We began our coverage with a brief DMARC primer to explain the basics around these policy statements and why...
I’m seeing an increase in the number of articles stating wildly wrong things about spam traps. Some have started claiming that typo traps are new. Or that typo traps are newly used by Spamhaus. These claims make for great copy, I guess. Wild claims about how the evil anti-commerce self-appointed internet police are actively trying to trap marketers get clicks. These claims also...
Comcast recently published a statement on DMARC over on their postmaster page. The short version is that Comcast is publishing a DMARC record, but has no current intentions to publish a p=reject policy for Comcast user email. Comcast will be publishing a p=reject for some of their domains that they use exclusively to communicate with customers, like billing notices and security notices. Comcast...
According to Reuters AOL has admitted there was a breach of their network security that compromised 2% of their accounts. Users are being told to reset their passwords, and security questions. AOL started investigating the attack after users started reporting an uptick in spam from aol.com addresses. This spam was using @aol.com addresses to send mail to addresses in that user’s address...
I’m hearing hints that there are some malware or phishing links being sent out to gmail address books, “from” those gmail addresses. If that is what’s happening then it’s much the same thing as has been happening at Yahoo for a while, and AOL more recently, and that triggered their deployment of DMARC p=reject records. It’s going to be interesting to see what...
A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps. He contacted me and interviewed me for an updated article about traps for his newsletter. The next week he had a rebuttal from Dela Quist of Alchemy Worx, taking anti-spammers (and...
Yesterday I mentioned that there were reports of a compromise at AOL. While the details are hazy, what has been reported is that people’s address books were stolen. The reports suggest lots of people are getting mail from AOL addresses that they have received mail from in the past, but that mail is coming from non AOL servers. In an apparent effort to address this, AOL announced today they...
Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn’t provided any information as of yet as to what is going on.
Lots of people are reporting ongoing (RTR:GE) messages from AOL today. This indicates the AOL mail servers are having problems and can’t accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren’t functioning as well as they should be and so AOL can’t accept all the mail thrown at them. These types of blocks resolve...
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