Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting aside some time every quarter or even every year to check and make...
We started the month with some conversations about best practices, both generally looking at the sort of best practices people follow (or don’t) as well as some specific practices we wanted to look at in more depth. Three for this month: Be gracious with opt-out requests. Email marketing is hard. Even when it’s successful, response rates can be very low. It is surely frustrating to hear from...
Email Authentication lets you demonstrate that you sent a particular email. Email Repudiation is a claim that you didn’t send a particular email. SPF is only for email authentication1 DKIM is only for email authentication DMARC is only for email repudiation 1 SPF was originally intended to provide repudiation, but it didn’t work reliably enough to be useful. Nobody uses...
There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return path or 5321...
According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains what to do with messages that...
Some mornings I check mail from my phone. This showed up this morning. My first thought was “oh, no, Pizza Hut is spamming, wonder who sold them my address.” Then I remembered that iOS is horrible and won’t show you anything other than the Friendly From and maybe it was some weird phishing scheme. When I got to my real mail client I checked headers, and sure enough, it...
What is SPF? Sender policy framework (SPF, RFC 7208) is an authentication process that ties the 5321.from (also known as the mail from, envelope from or return path) to authorized sending IP addresses. This authorization is published in a TXT record in DNS. Receivers can check SPF at the beginning of a SMTP transaction, compare the 5321.from domain to the connecting IP address and determine if...
Target did indeed do a blast to customers to offer one year of free credit monitoring. The problem is scammers are also on the prowl and are sending out similar emails. Target even says it has identified and stopped at least 12 scams preying on consumers via email, Facebook and other outlets.CNN: Did you get an email from Target? I’m not surprised in the least that phishers are copy-catting...
I’ve had a couple folks come to me recently for help troubleshooting SPF failures. The error messages said the SPF record was invalid, but by all checks it was valid. Eventually, we tracked the issue down to how many include files were in the SPF record. The SPF specification specifically limits the number of lookups that can happen during a SPF check. SPF implementations MUST limit the...
(Cross posted from Spam Resource.) Every couple of days, somebody new pops up on the DMARC-Discuss mailing list to ask some question or share an observation. It’s great to see people interested and joining the conversation. Clearly, DMARC interest and adoption are growing. What’s really frustrating, though, is that for about a quarter of the new subscribers, their first mailing list...
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